Sunday, 12 October 2014

OUGD504 Brief 02 Kick Starter Final Mock Ups Study Task 04

This is the final mock up of the logo.
The Twitter page mock up
The layout and navigation system for the website.

The magazine Front cover layout, showing how the logo integrates into the magazine design.
How the logo forms part of the interior workings of the magazine on the form of page numbers.

Branding strategy proposal (Study Task 04)

Branding strategy proposal (Study Task 04)
The values of the Parallel brand are quite simple. They seek to strip away the stigma of the word feminist and re empower it as a word that symbolises a basic right and belief; that women are equal to men. They have an all inclusive approach to feminism, embracing anyone who shares or is interested in learning about being a feminist. They want to create something that sparks a conversation about feminism and it’s many complex layers of theory that apply to all aspects of life. They are adamant about changing the way women are portrayed in the media, especially magazines, because of the affect they have on young minds, creating this unobtainable idea of beauty causing self doubt in its wake. Really they seek to empower young women, so they can feel they can be fundamental members of society. The logo reflects these ideals by taking a visually gender neutral stance in its use of colours and shape. Taking two conventionally contrasting colours yet uniting them by bringing their saturation levels together. This is mirrored in the shapes; taking two conventional representations of the gender, one edgy and angular, the other soft and curved and bringing them together in harmony. The use of hand rendered type also alludes to the content of the magazine, by simply suggesting the hand written nature of the content there is an inherent suggestion of 'People' at the heart of this magazine, unlike the huge conglomerate magazines all owned by Conde Nast. The two colours offer an easy way of creating continuity throughout all Parallel media. The dominant coulr would be the blue with just the slightest touches of the orange on the first letters of articles and to frame images, this can easily spread across all content including digital media. The separate aspects offer different opportunities for usage. The directional component of the logo is the most promising area for expansion. The parallel lines that form the background of the logo can extend to different degrees to occupy different spaces to a greater or lesser extent. This can especially be used in areas such as digital platforms and social media banners, where the horizontal length of the parallel lines can be extended indefinitely to create a header of sorts. This then provides a canvas for numerous other additions such as navigation buttons. This header would also lend its self to print in the form of letter headers or the footer of the magazine its self. As digital media platforms expand, so must the way Parallel uses them. The logo has many possibilities for application in this sense as well.

A giff could be made, using the designs directional components, that could become the title sequence of the magazines you tube channel. The negative space variation used on the front cover of the magazine could also be used in the corner of Instagram images and the like, so you always know when you are looking at Parallel content.

 As well as providing flexibility in its current state, this logo has many evolutionary possibilities. As the brand and magazine makes a bigger name for its self and becomes more universally acknowledged, the parts of the brand could be used separately or the logo could be simplified down to possibly one letter and a parallel line, something that needs to say less up front because the very name has connotations it carries with it.  

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