Thursday, 7 April 2016

OUGD603 Extended Practice Brief 08 Letters by Louise Branding Brief

I recently was approached by a friend on behalf of her friend who needs so branding done for self promotional purposes. She is a writer (Louise Fletcher) for independent Leeds and a number of different cultural publications around leeds.

Brief:
Create a logo and identity for Louise Fletcher for personal promotion specifically for use on business cards and print.

Background Considerations:
- Needs to create the impression of professionalism and competence and balance it with the human and friendliness that is part of writing in the cultural sector.
- Consider how this brief could expand into production of the business cards if Louise agrees to produce something bespoke and individual.
- Get a real impression of what Louise imagines for this design and why, so that you can create the most effective design but also something that she is truly happy with.


Deliverables:
- Digital prints or renditions of the designs.
- Mocked up usage of logo design.
- Any manual printing or work produced as an extension of this project.

The next stage is to talk to Louise about what she envisions and draw up one thumbnail sketches.

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