Wednesday, 1 January 2014

OUGD404 Type Journal Meld of Sable and Bone Shop Front

The font used here is the same as that used on the branding and signage of this shop. However, small alterations have been made to allow for the amount of space available on the shop front. The gap between the two words is wider and the ratio of size between the two has changed, with the 'the' much bigger than on the sign. The italic style is derived from bone origins because of the squared off terminals and contrast of line weight. There is also a softness that I would associate with sable type production, so I would say that this hybrid could only be produced digitally, as well as the sizing exactness that would only be achievable in a digital way.

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