Today we were briefed on our augmented design brief. This looked at transferring our web design work from the previous brief into print. We have been asked to create a three piece print campaign promoting our website.
The study task following this briefing asked us to create a 'design guide' if you will, of the audience, message and tone of voice our print campaign will require. I started off by researching the possibilities of print advertising campaigns and found some very creative and entertaining ones. I have collected them together on a pinterest board.
I had trouble finding many that had that cross over from a web based product to a print advertising campaign, so I looked on some of the recommended resources and found some very interesting interactive print ideas. I am uncertain how relevant they are to my work though.
The design guide I produced during this session can be found below.