Today we had the interim crit for our web design brief. I got some valuable feedback in two main areas. The first is the ratio of the main logo and the walk logos on the main homepage. On the original scamp the logo is much bigger than in the digital mock up I produced.
I want to play around with this scale problem because I can see what they are saying about the lack of hierarchy.
There was also some feedback about the type of the logo. Peolple suggested that the r could use some work, perhaps adding some weight to the stem so that the way it touches the base line is highlighted.
I will put these changes in place and see how it works out.