Friday, 14 November 2014

OUGD504 Studio Brief 03 A Brief History Of... Search Engine Optimisation Seminar Study Task 9

In terms of content and design there are things that you can do to help the website in its search engine rankings, so that people can find your website. SEO stands for search engine opeimisation. Search engines use quite complicated algorithms to create the list of websites you see when you search for content. Now, more so than ever, part of the ranking criteria is the quality of the content and its inherent value. Generally this is done by home many times people visit, link or refer to the site. Changes can be made to your website to help it fulfill this criteria. 

Terms you need to be aware of:
Page authority- how high a web page will be ranked in search based on SEO optimisation.

Domain authority- refers to how likely a domain will be ranked in a search engine.

You can use domain checkers to check the SEO factors of a website that has been made live.

You have on and off the page factors that effect SEO capabilities.

On:

Contents
HTML
Architecture

OFF:
links- (good links that are useful)
trust- (links from trust worthy places )
social-(reputation on social media)
Personal

The periodic table of SEO success factors



We were shown a short introduction to google SEO 



We were then asked to research further into SEO strategies and effectiveness. Make a list of potential SEO changes/adjustments to make to your website, give reasons for each. Look into the algorithms and the web master tool, the starter guide on estudio.


After reading this file I have come up with a list of things to consider and some changes that I can make to improve the SEO of my website.

There was a lot of common sense information in the file, that we addressed when we looked at the user experience of our websites and the order in which we wanted information to be conveyed. These included things like straight forward key word titles that instantly communicate the content to expect on each page. 
I will need to summaries each page contents so that this could show up under the page title when it is viewed on a search engine page. I will need to use simple easy to understand URLs that communicate site content. I have already planned the homepage as the centre of navigation but also allowed for freedom of navigation from every page as is suggested in this document. I will use a domain checker when the site is up and running to ensure the SEO of my site. 

I have selected certain information that is relevant to the small amount of content that will be on my website. This is because a lot of the information in this guide is most applicable to website that have to organise huge amounts of information in a way that is easy for the user to navigate.

My website is very images based. this guide talks about creating alt text which displays if the computer being used to view the website cannot display the image. This is a description of the image and can contain any links the picture may have had. this will be important to consider for my gallery pages for each walk. A lot of the pointers consisted of creating a hierarchy of information which we did in our User experience seminar

When considering the mobile site I need to submit a mobile site XML map to google so that it can show up in the search list. I should also consider having a redirect page in case someone on a phone tries to access the desktop site and vise versa.

I also want to add information about my site to things like google places, this is because th website relates to certain places so it would be a great way to get the right people onto the website. I also want to add a pinterest option for the website so  that images of the website can be displayed and people can contribute to these boards as well, this could be a good way of implementing an exterior gallery.

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