In an effort to create something truly 'Alternative' to the original sin city branding and identity I wanted to attempt some hand rendered type as mentioned in my crit. Because of the positive response to this idea I set to work creating a design, drawing from a number of pieces which I had noticed earlier in the week and documented both in the previous post and my type journal.
I set about creating a base line with a soft 3 degree angle to it because this is something I observed and really liked on the hand rendered type I had found.
The angle of the type, I have also attempted to regulate at 78 degrees, although I found this difficult because identifying the exact centre of each letter, therefore aligning it to the angle proved trying.
Something I admired in the type I found in my research was the heavy drop shadow. it creates a weight upon the page which lends a presence and assertiveness to an otherwise overly delicate font. As previously mentioned I wanted to achieve an almost 1920s 'gangster' aesthetic with this font because it connotes corruption behind the beauty which is such an integral part of the film plot and identity.