4. Colour Schemes.
- "use common sense as your base"
-' It's important to develop a palette of tried-and-tested colours that you feel comfortable with and you know will print superbly"
5.Colour applied to print.
When two RGB colours are mixed equally they produce the colors of the CMYK model, known as subtractive primaries. Green and blue creates cyan (C), red and blue creates magenta (M), and red and green creates yellow (Y). Black is added to the model because it cannot be created with the 3 subtractive primaries (when combined they create a dark brown). The K, or “key,” stands for black.
CMYK in the Printing Process: The four-colour printing process uses four printing plates; one for cyan, one for magenta, one for yellow and one for black. When the colours are combined on paper (they are actually printed as small dots), the human eye sees the final image.CMYK in Graphic Design: Graphic designers have to deal with the issue of seeing their work on screen in RGB, although their final printed piece will be in CMYK. Digital files should be converted to CMYK before sending to printers, unless otherwise specified.
Because of this issue, it is important to use “swatches” when designing if exact colour matching is important. Swatches provide a designer and client with a printed example of what a colour will look like on paper. A selected swatch colour can then be chosen in Photoshop (or a similar program) to insure the desired results. Even though the on-screen colour won’t exactly match the swatch, you know what your final colour will look like. You can also get a “proof” from a printer, which is an example of your printed piece provided before the entire job is run.
6. Colour associations and psychology.
'Colours can be loud, calm, fresh, neutral, dark, rich, stimulating or mysterious.'(GDHB)(page 14)
' To become a successful colour connoisseur, you need to understand the psychology and evolution of colour.'
8. Web layout design.
01. Put your thoughts on paper first
Design is about solving problems and those problems can't be resolved through gradients or shadows but through a good layout and a clear hierarchy. Think about the content, the layout and the functionality before starting to drop shadows.
02. Start sketching a top level framework
When I'm asked to create a look and feel for a project, the first thing I do is come-up with a top level framework that solves all the design problems. The framework is the UI that surrounds the content and helps to perform actions and navigate through it. It includes the navigation and components like sidebars and bottom bars.
03. Add a grid to your PSD
It's as simple as it sounds. Before starting to design anything in Photoshop you need a proper grid to start with. There are no valid excuses for starting without a grid, and yes if you don't, I can assure in one way or another, the design won't look as good.
04. Choose your typography
06. Divide the layout
Each section in your site needs to tell a story. It needs a reason and a final outcome for the user. The layout needs to help the content highlighting what are the most important pieces in that story. In reality there shouldn't be too many call outs on a page so everything should drive to that final "What can I do here".
'The simpler the structure of the site, the easier it is for users to navigate'