In groups we were asked to create branding for a company that communicate its core values and personality. this is what we came up with.
The response was mostly positive, although some suggestions for improvement were made.
The drop shadow was said to be possibly unnecessary because it would compromise legibility when the design was shrunk down to small sizes. The same was said about the symbols at the bottom of the logo. These were intended to outline the different sections within which the company operates, however, we possibly took this too literally and need to work on more simple means of visual communication.