Thursday, 17 March 2016

OUGD603 Extended Practice Brief 07 GF Smith Exhibition Research Colours May Vary

The exhibition will be taking place at colure may vary, so it is worth taking into account, their identity and what will fit well in the space. 

There is a definite tradition of white space and pastels when it comes to colours may vary. Their space is open and bright and their merchandise is usually sunny and bright with a fun friendly tone of voice, occasionally serious in a slightly editorial way. However,  they have a tradition of clean lines and allowing space for objects to breath. This is the most relevant information for this brief. Colours wise I want to look at introducing pastels and maintaining a crisp finish depending on the print process. However, the notable aspect of the colours may vary is the tinge of weirdness that their merchandise indulges in from time to time. This is something that I will need to play with during the design process.

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