This recent campaign about getting women to do more exercise, for them not to conform to body image pressures. Every girl I have talked to about this has said they felt totally empowered by this and it did exactly what it set out to do.
The tone of voice for this is spot on and exactly what feminism needs in the current climate. Positive activism seem the way forward for this.
Also the comedy element makes this great. It doesn't take its self too seriously which is right for the subject matter. Working out should be fun and funny.
On the same theme of tone of voice I watched another ted talk that just happened to be on this subject and beautifully encompasses the kind of approaches campaigns need to take to have a good effect on their audience and not get instant lash backs in the opposite direction.
This consideration of the audience and working out a way to appeal to them so that they remain open minded to you ideas is exactly what I need to perform with my practical work for this brief.
This is another fascinating campaign about the social ideals forced and absorbed by people in our patriarchal society . The way that young girls all run as fast and as hard as they can but once they reach maturity they assume to run like a girl is to be bad at it and to be weak.