Sunday, 22 February 2015

OUGD505 Studio Brief 01 Product, Range and Distribution Germaine Greer

 After reacquainting myself with the work of Catlin Moran I found the name Germaine Greer came up a few times so I have done some preliminary research into her and found some great summarising quotes.

"Greer, a prominent women’s rights activist, journalist and academic was made famous for writing the 1970 book The Female Eunuch, which promoted the freedom of women to determine their own values.
She also wrote Sex and Destiny: The Politics of Human Fertility(1984); The Change: Women, Ageing and the Menopause (1991) and The Whole Woman (1999)."

"She once defined her goal as 'women's liberation' as distinct from 'equality with men' and aims to promote the freedom of women to define their own values and determine their own fate."


I also found this group of photographs showing powerful women in history. It's fantastic to see the way that women can be portrayed in images and the way this image of Germaine Greer says so much about what she stands for. I love the written piece underneath as well. What really caught my eye in this article was the way that fashion plays such a controversial but powerful role in defining the way a woman is perceived. 

"Look at her. Just LOOK AT HER. Here is a woman who just couldn’t care less what you think about her, and even though that makes her look even more cool, even more awesome, she doesn’t care about that either. It looks like this was taken in 1975, which means this is five years on from the publication of The Female Eunuch, a publication from which the world has never really recovered. It’s easy to dismiss Germaine Greer now: batty, bullish and tainted by reality TV. But that is to take a very short-term view of the woman. In the 1970s, there were few more fabulous than her: she was brilliant, she was fearless and, god DAMN, the woman had a mouth on her. Look at her here, not caring a jot that the photographer is basically taking a photo of her crotch. Good, she probably thought! Remind the world I’m no female eunuch! “I am a woman, not a castrate,” she famously wrote. She is more than just a woman, as this photo captures. She is the one and onlyGermaine GreerHadley Freeman"


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