Once we had identified this brief we listened to the interview on the website to help get to grips with what they wanted.
From this we started discussing the main theme that we would need to communicate i.e. 'small things can make a big difference. The we looked at the areas that we would need to be fully informed about and I got the job of researching the living planet report and previous WWF campaigns. Once we get back together with our research we will more accurately break down the problem and come up with a solution.