Tuesday, 10 February 2015

OUGD503 Responsive Studio Brief 01 Collaborative Practice WWF Campaigns

To look at the existing WWF campaigns I put together a Pinterest board with shared access. What instantly stood out was the major proportion of campaigns with a guilt trip or negative/shock tactic tone of voice. This is something we want to change. Also evident is the lack of information about ow people can actually help at a realistic level which stops them from being very effective in my opinion because it seems like they are there just to make the audience feel guilt and nothing else.

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