Thursday, 19 December 2013

OUGD404 Design Principles Type Hierarchy Task The Times Educational Supplement

The eye is drawn  in a zig-zag pattern across the page by similar colours (the italic red text to the right is the same red in the truck in the photograph making the eye jump from one to the other). First the eye is drawn to the black bold title on the right, the red text beneath then brings the eye across to the red in the photograph and down the column of text. The text wrap around the circular image draws attention to its shape which jars with the page and brings the eye up to the similar shape of the apostrophe on the far left.



































The main difference between the first and second hierarchy created from this page is the role that layout plays in the first and colour in the second. Although, colour does come into the first hierarchy, it is over shadowed by the way the layout directs the eye around the page. In the second hierarchy the colours seemed to group together to colour of one drawing to others of a similar hue. something that surprised me was the way that the most dominant type was black and bold, I would have expected the bright colours to draw he eye first. The parts of the page that were reversed back also came very high in both hierarchies, showing the power negative space has in the use of type.

There is a large dominance of type, with six fonts, in comparison to the two images. This gives the page an honest and intellectual look which fits with the identity of the times educational supplement. There are no adverts on the page which also contribute to this identity, showing the reader that they take their content very seriously.

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