Thursday, 19 May 2016

OUGD603, Extended Practice Changes in Briefs Rationale

Aims: try to learn animation, improve lettering, collaborate more, do what makes you happy.

10- Archer Animated Quotes (collaboration with Billie)
Brief- create a series of animated quotes that celebrate and promote the program archer. These animations would hypothetically be used to advertise the fact that archer will be coming to Netflix.

Background considerations-
  • Choose quotes that are accessible to audiences new to the program.
  • Consider the sound that will be atop the animations and how the animation and visual can match the syntax and tone of voice of the speaker.
  • What are the selling points of the program and how can you communicate them quickly and concisely.

Mandatory requirements-
  • Use the brief to help learn Adobe after effects.
  • Consider the Netflix existing branding.

  • A selection of animations of the quotes chosen
  • Record of development on your design Practice Blog.

8- Letters By Louise Logo Design.

Brief: Create a lettered logo design for Louise Fletcher (Journalist and content specialist). Use the designed logo to create some custom, high end business card for Louise’s professional use.

Background considerations:
  • What does Louise want from her logo?
  • How can you make the business cards stand out in a professional context whilst keeping the costs down?
  • What other uses will the logo be put to, can you guide Louise in this?
  • Custom Business cards
    Brand Breakdown Sheet (not full guidelines)
  • Record of development and design on your blog.

3- wildflower identification
Brief- in collaboration with Jess Wood create publication to act as a wildflower identification guide. I will create an element of custom type and work on the layout while Jess will do the illustrations.

Background considerations-
  • think about the way the type and the illustrations will interact on the page and work as closely as possible to ensure that this is executed well.
  • Consider how your custom type element will interact with existing typography and how this meeting point can be used to best advantage.

  • The finished publication
  • Design boards detailing development.

4-penguin Book cover competition.

Create a book cover design for 'How to Be a Woman' by Caitlyn Moran to the specifications of the penguin book cover competition, for submission. The book will be re published as part of the classics range and needs a new cover to match its new position in literary history.

Background Considerations:- As a classic cover, the cover should make a nod to the history of classics that have come before it.- Although it is a feminist manifesto, it is about Caitlyn Moran's own personal feminism and constructing your own set of ideas and beliefs on the subject.- Consider the evolution of the audience as the book becomes a classic.- Think about design decisions in term of creating a striking and assertive visual for the cover that allows destination on a busy bookshop shelf.

Deliverables:-Printed Book cover design and suitable contextualising photographs.-Record of development on design practice blog.

5-Dr. ME

Brief: Create a mailer or piece of design that represents you as a designer and could be sent to professionals or studios as promotion of yourself and your work.

Background considerations:
  • What makes your work different to anyone else?
  • What are your core values as a graphic designer?
  • Consider format as a flexible thing, mould it to your message.

  • The printed mailer
  • Record of the design process on your design practice blog.

6-GF Smith Archive

Brief- Create a print (A4 square) to be exhibited at Colours May Vary during the Print Festival. The only limitation is that you must use print possesses. You will be allocated a paper from the GF Smith Range, Create a design to show it at its best.

Background Considerations:
-What colour have you got? How can it be celebrated through your design?
-What print methods can help achieve the best finish for your design?
-How can you use colours to make you print stand out in the exhibition?
- Consider the context of the print, it needs to fit into the colours may vary aesthetic whilst also fitting with the identity of GF Smith.

-Final Prints
-Images of the Exhibition
-Record of development on your design practice blog.


Brief-Brief: Create a logo/brand for the organisation 'Feminist Archives, Feminist futures to be applied across multiple media platforms and communicate the ideals of the organisation as well as its purpose.

Background considerations:
- Analyse and consider the branding of other similar Feminist organisations, evaluate what they are doing wrong and right and feed this into the design produced.
- Analyse the purpose and message of the organisation by talking to the individual we received the brief from and examining their existing online presence.
- Do at least a cursory investigation into feminist history to add to and refresh your existing knowledge.
- Consider how the format of the logo will be dictated by the application platforms, communicate closely with the client on this to ensure they get what they need.
- Consider the brand guidelines that could accompany the logo to aid latter applications.
- Organisation is key in any collaborations, find ways to maintain good communication and full collaboration throughout.

Mandatory Requirements:
- Close communication with the client.
- A functioning logo must be produced that is both usable by and representative of FAFF.

- Any pieces on which we were asked to apply the branding to.
- Any Brand guidelines or aids in applying the identity designed in a wider sense.

8-Love Rouge chalkboard

Brief- Create a large outdoor chalkboard for the vintage themed cafe Love Rouge.

Background Considerations - This chalkboard is one of the first things that many people will see of the cafe. As such, it needs to communicate the existing identity of the cafe and the experience of dining there.
Look at the interior of the cafe as well as their online presence to gauge their complete identity.
A distinctive part of the dining experience there is the mix and match crockery. Use the patterns and colours as a starting point for the board.
Research fixatives for outside chalkboards because the different mediums on chalkboards have different sticking ability.

-Record of project development on Design Practice Blog. 
-Images of the finished Chalkboard.

9-Students union work

Brief - Produce work in collaboration with the LCA SU as the communications office in the Leeds College of Art Students Union.

Background Considerations - Work done for the students Union can range from a moments notice to a couple of months, learn when to say yes and no to make sure your work is consistent and you are always giving your best.
There is an overarching budget for the year. Although it is not your job to manage the budget, bear it in mind when designing so that gross overspending doesn't occur.
Always consider the audience, which is a group of young creatives, so take risks and use this position as an opportunity to do risky and rule breaking designs.

Deliverables - This will be an extended overarching brief for the year, the deliverables of which will be dictated by the individual briefs as set out on my blog and in the design boards.

11. Triptych poster.

Brief: create an A1 poster to be displayed with two others in the Graphic design corridor for a week.

Background Considerations:
  • think about the posters that will be sitting next to your design, how can you work to create a sense of cohesion throughout the different designs?
  • What do you want to do, use this as a chance to hone your skills and work on you as designer.
  • Think about your audience who will be seeing this and how can you address them?

  • Printed poster to scale.
  • Record of your development on your design practice blog.

    Changes to Briefs throughout the year:
    As the year has progressed a number of the briefs I selected to do at the start of the year have changed. This has happened for a number of reasons, the major one being that I have learnt what is most useful for me to have in my portfolio. For example, an important part of my practice is how I collaborate with other people, a tangible change in my briefs is the increased number of collaborations that have taken place. Overall 5 of the 10 briefs are collaborations. This is by no means because I am afraid to design on my own, but rather that I design better when I can discuss the project in detail with someone else. Also, this fits into my career aspirations; I want to work as part of a team and collaborate as much as possible. To do so I need to demonstrate in my portfolio that I am a willing and good member of a collaborative team.
    Another change has been the complete removal of my Elittlebeth Design business set up. This change has come about because of a change in priorities. I know I can set this up when I have extra time. However, the chance to expand and improve my portfolio with live briefs will enable me to get a steady job from which to learn more about the creative industries and how my business could sit within it. So, Elittlebeth Design as a shop, is part of my long term plan rather than an immediate one. The introduction of briefs such as the logo designed for Letters by Louise (Brief 08) were also a result of this, replacing a hypothetical brief with a live one is always a better choice for me because it pushes me to be practical and go beyond my comfort zone.
    In conclusion, these changes have been the product of careful and positive cogitation on what I need to demonstrate to prospective employers and the skills that I need to hone in preparation for employment.

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