Thursday, 31 October 2013

Studio brief 03 Design development Refining Glyph Shapes

The images below show the experimentation with the idea gained from my visual research into the London Underground typeface, creating an even and maintained line weight in the bends and corners in each glyph. Another addition inspired by the London underground aesthetic identity is the ligatures between letters like the underground map in its twisting and angular lines.

However, this looks a little bit feminine and not communicating the idea of the Underground and by extension London. So, stripping this design back to its simplest form will hopefully concentrate what it is communicating and do so more concisely.

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