OUGD404 Design Principles Type Journal Gum Branding
Although I have tried many routes I have found it impossible to find out who designed the pepersmith branding. It is an ingenious piece of branding with lovely pieces of paper within the packaging to wrap your gum in when finished. The type that makes up the logo is very similar to the vernacular of window sign painting with the drop shadow. The continuous line weight of the letters and the sharp corners show a wood type origin.