Thursday, 17 April 2014

OUGD404 Design Principles Type Journal Signage

This type I found on the window of a restaurant makes use of the two tone style many places use of windows, where traditionally the drop shadow is on the other side of the glass creating a much stronger impression of depth. However because of the leading on this window all the type is on the other side of the glass. The fonts are both sans serif and have simple continuous line weights but the lower specimen has quite stretches and warped letter forms with inconsistent apertures and spacing.

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