Friday, 18 April 2014

OUGD404 Design Principles Type Journal Branding

The elongated form of the letters makes the apertures strangely stretched. To compensate for this the line weight has been increased to stop the letters looking overly delicate. The distinctiveness of this font is also what makes it quite difficult to read, as is demonstrated by the way that a different font is used for the non branding/ main logo.

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