Understanding the needs of specific layouts for specific jobs is key to your development and practice. There are many times as a designer that you will have to consider differing formats for layout due to clients’ needs and also the need of information.
This one week task is a practical exercise that will highlight layout skills and understanding of application of text, point sizes, columns, margins, gutters, image, page size, bleed, scale, format, pagination, fluidity, audience and composition.
You will be given dummy type / text / images to work with during this task that is studio based. You will be given instructions per layout requirements and also a context to help you decide how information should be positioned and organised.
You will be expected to add your own design flourishes upon these designs, where appropriate.
You will share visual representations of your work with a partner / small group.
Layout 1 – Minimal Text / image: A5 Flyer
Layout 2 - Text Heavy / Imagery: Concertina spread (10x A5 pages)
As soon as you have completed your flyers and brochures, you are expected to extend the range of design across platforms. Suggestions are: Poster / mail shot / tickets and appropriate mediums.