OUGD404 Design Principles Type Journal Tea Brand Big Fish Branding

This packaging done by big fish. It has the shape contrast of line weight of a metal type yet is clearly hand draw or digitally put together to appear so. This along with the high texture of the stock creates a feeling of the hand made and by extension creates the impression of something that has been cared for. in this situation the imperfections in the text make the product appears more valuable.