OUGD404 Design Principles Type Journal

http://typeverything.com/post/57797363754/typeverything-com-texas

I am uncertain of the origin of this design apart from the general local of Texas . Because the type is overlaid on the visual texture of the shop behind, it needs to be legible and assertive. That is why wood style type has been chosen with its strong and simple letter forms, mostly sans serif and with a constant stroke weight.