OUGD404 Design Principles Type Journal Book Type

This type is most definitely of wood type origins, with its large size and condensed structure it bears many similarities with the crass advertising of victorian wood press printers. The drop shadow and the placement of the apostrophe are things that have been added on to the style through the digital age, this is shown through the variation of the depth of the drop shadow and the fact that and apostrophe would have to be put directly through a solid piece of type to print where it has been placed.