This is the final mock up of the logo.
The Twitter page mock up
The layout and navigation system for the website.
The magazine Front cover layout, showing how the logo integrates into the magazine design.
How the logo forms part of the interior workings of the magazine on the form of page numbers.
Branding strategy proposal (Study Task 04)
Branding strategy proposal (Study Task 04)
The values of the Parallel brand are quite simple. They seek to
strip away the stigma of the word feminist and re empower it as a
word that symbolises a basic right and belief; that women are equal to men.
They have an all inclusive approach to feminism, embracing anyone who shares or
is interested in learning about being a feminist. They want to create something
that sparks a conversation about feminism and it’s many complex layers of
theory that apply to all aspects of life. They are adamant about
changing the way women are portrayed in the media, especially
magazines, because of the affect they have on young minds, creating
this unobtainable idea of beauty causing self doubt in its wake. Really they
seek to empower young women, so they can feel they can
be fundamental members of society. The logo reflects these ideals by
taking a visually gender neutral stance in its use of colours and
shape. Taking two conventionally contrasting colours yet uniting them by
bringing their saturation levels together. This is mirrored in the shapes;
taking two conventional representations of the gender, one edgy and angular,
the other soft and curved and bringing them together in harmony. The use of
hand rendered type also alludes to the content of the magazine, by
simply suggesting the hand written nature of the content there is an inherent
suggestion of 'People' at the heart of this magazine, unlike the huge
conglomerate magazines all owned by Conde Nast. The two colours offer an easy
way of creating continuity throughout all Parallel media. The dominant coulr
would be the blue with just the slightest touches of the orange on the first
letters of articles and to frame images, this can easily spread across all
content including digital media. The separate aspects offer different
opportunities for usage. The directional component of the logo is the most
promising area for expansion. The parallel lines that form the background of
the logo can extend to different degrees to occupy different spaces to a
greater or lesser extent. This can especially be used in areas such as digital
platforms and social media banners, where the horizontal length of the parallel
lines can be extended indefinitely to create a header of sorts. This then
provides a canvas for numerous other additions such as navigation buttons. This
header would also lend its self to print in the form of letter headers or the
footer of the magazine its self. As digital media platforms expand, so must the
way Parallel uses them. The logo has many possibilities for application in this
sense as well.
A giff could be made, using the designs directional components,
that could become the title sequence of the magazines you tube channel. The
negative space variation used on the front cover of the magazine could also be
used in the corner of Instagram images and the like, so you always know when
you are looking at Parallel content.
As well as providing
flexibility in its current state, this logo has many evolutionary
possibilities. As the brand and magazine makes a bigger name for its self and
becomes more universally acknowledged, the parts of the brand could be used
separately or the logo could be simplified down to possibly one letter and a
parallel line, something that needs to say less up front because the very name
has connotations it carries with it.
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