I learnt so much during this brief and printing the designs out properly just reminds me of that fact. i had an enormous learning curve when it came to operating Photoshop and deciding to follow these designs to the end was quite a risk in the circumstances, as I was unsure how to do a lot of what I wanted and didn't even know if it was really possible at an acceptable level. Most of all I am proud that every single aspect of the designs is there for a reason and are implemented in a way that really fits with the John Lewis branding.
If I were to do this brief again I would work on the finish in Photoshop because that is one thing that I think i would be able to improve on now.
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