Booklet 01

After discussing the key ring and the possibility of creating a small booklet to go on the key ring, we came to the conclusion that what we really wanted was a small A5 booklet that would actively form part of the pack. Many of our other starting ideas, such as some suggested places to "Lose your shit", the information to download an app for tracking your valuables and a short comic strip about "John" who is constantly losing his shit, would find their place within this booklet.
Below is a basic plan for the layout of this booklet.

The picture below shows some starting point sketches for what the "where to lose your shit" graphics might look like.