Throughout this year I have changed as a designer
in ways I did not expect. Part of my aim for the year was to stretch and test
the way that I work, in terms of style and form. In second year I came to terms
with what I loved to create and knowing this, this year has been a test of
those limits, finding ways to enjoy tackling briefs I would not expect to.
For example, I have made use of fonts and typography to a much greater extent.
My work in hand lettering has given me a route into understanding the somewhat
more technical side of typography and as a result I have been able to execute
much more clean cut and decisive designs.
This has been encouraged by my multiple
collaborations this year. Through each collaboration, I have learnt about a new
facet of design. A great example of this is the animation collaboration with
Billie. I not only really got to grips with After Effects but also started to
work on custom coded expressions, something I was completely unaware of until
Billie introduced them to me.
Before the collaborations I took part in
this year, my design process was already very much about dialogue
and discussion. This has increased through the collaborations and affirmed
the fact that I want to work in a collaborative environment, whatever
that eventually entails.
My external engagement through the PPP module has
definitely fed into the approach I have taken to my Extended Practice Briefs.
As I have started to figure out my first forays into the professional world of
Graphic Design my briefs have molded to what could be most useful to me in
the future. A specific example of this would be my work with the SU and how
organising and coordinating full live campaigns has been
an incredibly useful trial of my abilities.
A brief that I am particularly happy with would
be the branding work Izzy and myself did for Feminist Archives Feminist
Futures. Even now, a considerable time
after the project was completed, I like the work. The mini logo mark is so
flexible in its applications and looks great in the soft pattern we made for
FAFF. The colour combinations are really strong, especially the kohl grey
version for grey-scale use. More than
anything they were great clients to work with. The same can be said for all the
live briefs I have engaged with this year. Everyone I have worked with and for,
have been ready to collaborate and talk, this has allowed me to have a certain
amount of creative freedom and create work that not only the client is happy
with but I am too. Making it all useful in terms of my portfolio and future
career.
Overall, I am pleasantly surprised by the
direction my work has taken this year. The outcomes I have created are often
not what I expected of my self but something slightly different and outside
what I would term my comfort zone.
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