OUGD503 Responsive Studio Brief 02 Collaborative Practice Choosing the Brief

After collecting together our team of three, which consists of Roz, Fran (visual communication) and myself. We went through all of the briefs on the D and AD and YCN website and discussed the possibilities of each and what we wanted to address. We all agreed we wanted something ethically positive as a starting point rather than simply branding. We soon found that the brief which offered the most opportunities for us to make the best of our different skill sets was the WWF brief, for which we could create a campaign. 

Once we had identified this brief we listened to the interview on the website to help get to grips with what they wanted.

From this we started discussing the main theme that we would need to communicate i.e. 'small things can make a big difference. The we looked at the areas that we would need to be fully informed about and I got the job of researching the living planet report and previous WWF campaigns. Once we get back together with our research we will more accurately break down the problem and come up with a solution.