OUGD404 Design Principles Type Journal Retro Signage 2

Although the platform for this font (signage), allows for a much more highly ornamented aesthetic a simple yet striking sans serif has been opted for. In fact it bears strong similarities to the modern angular font of the Grommet Burger Kitchen font. the simple heavy strokes suggest that this is of wood type origins yet the addition of a drop shadow instantly creates a combination of the old and the new which fits with the chic identity of a modern day barbershop.