tag:blogger.com,1999:blog-64322331519506762322024-02-01T21:35:20.236-08:00Design Practice Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.comBlogger715125tag:blogger.com,1999:blog-6432233151950676232.post-8168181014136376722016-05-22T14:12:00.000-07:002016-05-23T04:24:29.826-07:00OUGD603 Extended Practice Module Evaluation<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Georgia;">Throughout this year I have changed as a designer
in ways I did not expect. Part of my aim for the year was to stretch and test
the way that I work, in terms of style and form. In second year I came to terms
with what I loved to create and knowing this, this year has been a test of
those limits, finding ways to enjoy tackling briefs I would not expect to.
For example, I have made use of fonts and typography to a much greater extent.
My work in hand lettering has given me a route into understanding the somewhat
more technical side of typography and as a result I have been able to execute
much more clean cut and decisive designs. </span><span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Georgia;">This has been encouraged by my multiple
collaborations this year. Through each collaboration, I have learnt about a new
facet of design. A great example of this is the animation collaboration with
Billie. I not only really got to grips with After Effects but also started to
work on custom coded expressions, something I was completely unaware of until
Billie introduced them to me. </span><span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Georgia;">Before the collaborations I took part in
this year, my design process was already very much about dialogue
and discussion. This has increased through the collaborations and affirmed
the fact that I want to work in a collaborative environment, whatever
that eventually entails.</span><span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Georgia;">My external engagement through the PPP module has
definitely fed into the approach I have taken to my Extended Practice Briefs.
As I have started to figure out my first forays into the professional world of
Graphic Design my briefs have molded to what could be most useful to me in
the future. A specific example of this would be my work with the SU and how
organising and coordinating full live campaigns has been
an incredibly useful trial of my abilities. <o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Georgia;">A brief that I am particularly happy with would
be the branding work Izzy and myself did for Feminist Archives Feminist
Futures.<span style="mso-spacerun: yes;"> </span>Even now, a considerable time
after the project was completed, I like the work. The mini logo mark is so
flexible in its applications and looks great in the soft pattern we made for
FAFF. The colour combinations are really strong, especially the kohl grey
version for grey-scale use.<span style="mso-spacerun: yes;"> </span>More than
anything they were great clients to work with. The same can be said for all the
live briefs I have engaged with this year. Everyone I have worked with and for,
have been ready to collaborate and talk, this has allowed me to have a certain
amount of creative freedom and create work that not only the client is happy
with but I am too. Making it all useful in terms of my portfolio and future
career. <span style="mso-spacerun: yes;"> </span></span><span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Georgia;">Overall, I am pleasantly surprised by the
direction my work has taken this year. The outcomes I have created are often
not what I expected of my self but something slightly different and outside
what I would term my comfort zone.</span><span lang="EN-US" style="font-family: "Source Sans Pro Light"; mso-bidi-font-family: Times;"><o:p></o:p></span></div>
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<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-50234605099222524822016-05-20T04:46:00.000-07:002016-05-20T05:50:18.903-07:00OUGD603 Extended Practice Brief 01 Students' Union Work Evaluation<span style="font-family: "georgia" , "times new roman" , serif;">Throughout the year my work with the Students' Union has been both very stressful and very rewarding. Each brief has been an exercise in listening to clients, really closely and intently, to truly understand what they want from each design. As someone who actively uses discussion as part of her design process the meetings with the entire Su were incredibly useful during each brief and the open, nature of the SU has allowed a true analysis of each brief from a number of perspectives. A particular example of this would be the elections campaign. We were given the theme. In any other situation this would make me very uncomfortable but the time we had to discuss the theme and what people were envisioning meant that I was able to run with the theme in a way that I was comfortable with. </span><br />
<span style="font-family: "georgia" , "times new roman" , serif;">In many ways the SU have been more like collaborators than clients, because of their readiness to experiment. This has been very useful during a formative time in my practice.</span><br />
<span style="font-family: "georgia" , "times new roman" , serif;">Because a number of the briefs involved events or similar ways of recording success. It is easy to say that the designs I created for Freshers and Elections were really successful. We had the highest attendance yet for the Freshers Fair and every role in the SU was filled during the elections campaign, Something that hasn't happened for many years. </span><br />
<span style="font-family: "georgia" , "times new roman" , serif;">There are of course aspects of each brief that, in retrospect I feel I could have done better; such as the complexity of the folds of the Freshers Guide and the branding of subsequent Elections events. However, this was both the fault of me and the SU. Although it is great that my relationship with the SU was so casual it also meant that briefs simply came in conversation format, rather than a clear outline of everything that they needed. Although the conversations were and are great for getting the tone of voice of a project, the clear cut outlines are sometimes side stepped.</span><br />
<span style="font-family: "georgia" , "times new roman" , serif;">Despite this, I have learned so much through this brief about commercial print. My continued conversations with Pressision Print have been formative in my knowledge of what is possible and how it is achieved. For example the folding technology that has recently become available and was used on the events flyers I designed for Freshers is great to know about and I am sure will come in handy later in my career. So, overall, I am very proud of the work that I have done for the SU and incredibly thankful that I got to do it.</span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;"><br /></span>Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-3152470402482681142016-05-19T12:38:00.001-07:002016-05-22T13:46:56.403-07:00OUGD603 Extended Practice Brief 03 Botanical Collaboration Final Images and Evaluation<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: "georgia" , "times new roman" , serif;">I visited Village Book Store to get some photograph of our Botany book in its intended habitat.</span></div>
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Evaluation:</div>
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This brief took a long time to come to fruition, the time that we spent figuring out how the illustrations and the type would interact has, however, been time well spent. This is the main strength of the design. The subtle and not over worked (a breakthrough for me) way in which the illustrations use the negative space of the letters (not growing around them) is a defining aspect of the overall tone of voice of the publication. It speaks of both a subtle beauty (in the plants) and a certain truth and practicality; this way the plants are represented truthfully, essential to botany. In practice this was achieved through really good communication between Jess and myself. We had long discussions about the type of look we wanted to create and starting by crating a Mood board on pinterest was a formative part of this. Most of all this collaboration really respected the roles that each of us played in the creation of the final design; we both offered critique in the execution of our separate jobs but in a gentle and generally polite way that was conducive of good results for both of us.</div>
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Opting for hobs to print and bind the finished product was a good overall choice. However, I do have my reservations about how pristine the finished object is. Small details such as slightly crushed corners and a tiny tear along the spine would be something that I would re-do if I had been binding the book. However, the stock that they had for the job is undoubtedly better than anything I could have printed on. The silk finish in a gentle off white fits exactly with the market placement that Jess and I were aiming for (high end magazine/book for young professionals). It also means that the stock registers little to no finger prints, perfect when it also should function as an identifying book, which you would need to return to.</div>
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This positioning of the publication is also the reason we didn't include any extra fluff that might be present in a full magazine. For example, we considered creating facing pages with colour swatches from the illustrations and adding fluff about the plants. However, because we wanted the book to be about botany we decided again it. It needs to be true to practicality as well as being beautiful.</div>
<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-34633111182000317982016-05-19T03:41:00.001-07:002016-05-20T08:05:50.261-07:00OUGD603, Extended Practice Changes in Briefs Rationale<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Aims: try to learn animation, improve lettering, collaborate more, do what makes you happy.</span></span></div>
<b id="docs-internal-guid-4559cc7a-c87d-18f9-c1a6-6b25b6e71416" style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></b>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">10- Archer Animated Quotes (collaboration with Billie)</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Brief- create a series of animated quotes that celebrate and promote the program archer. These animations would hypothetically be used to advertise the fact that archer will be coming to Netflix. </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Background considerations- </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Choose quotes that are accessible to audiences new to the program.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Consider the sound that will be atop the animations and how the animation and visual can match the syntax and tone of voice of the speaker.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">What are the selling points of the program and how can you communicate them quickly and concisely.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Mandatory requirements- </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Use the brief to help learn Adobe after effects.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Consider the Netflix existing branding.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Deliverables- </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">A selection of animations of the quotes chosen</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Record of development on your design Practice Blog.</span></span></div>
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<b style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></b>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">8- Letters By Louise Logo Design.</span></span></div>
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<div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Brief: Create a lettered logo design for Louise Fletcher (Journalist and content specialist). Use the designed logo to create some custom, high end business card for Louise’s professional use.</span></span></div>
<b style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></b>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Background considerations: </span></span></div>
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<li dir="ltr" style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">What does Louise want from her logo?</span></span></div>
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<li dir="ltr" style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">How can you make the business cards stand out in a professional context whilst keeping the costs down?</span></span></div>
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<li dir="ltr" style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">What other uses will the logo be put to, can you guide Louise in this?</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Deliverables: </span></span></div>
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<li dir="ltr" style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Custom Business cards</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Brand Breakdown Sheet (not full guidelines)</span></span></div>
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<li dir="ltr" style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Record of development and design on your blog.</span></span></div>
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<b style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></b>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">3- wildflower identification</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Brief- in collaboration with Jess Wood create publication to act as a wildflower identification guide. I will create an element of custom type and work on the layout while Jess will do the illustrations.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Background considerations-</span></span></div>
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<li dir="ltr" style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">think about the way the type and the illustrations will interact on the page and work as closely as possible to ensure that this is executed well.</span></span></div>
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<li dir="ltr" style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Consider how your custom type element will interact with existing typography and how this meeting point can be used to best advantage.</span></span></div>
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<b style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></b>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Deliverables </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;"> </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">The finished publication</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Design boards detailing development.</span></span></div>
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<b style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></b>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">4-penguin Book cover competition.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span></div>
<span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;">Create a book cover design for 'How to Be a Woman' by Caitlyn Moran to the specifications of the penguin book cover competition, for submission. The book will be re published as part of the classics range and needs a new cover to match its new position in literary history.</span></span></span><br />
<span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;"><br /></span></span></span><span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;">Background Considerations:</span></span></span><span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;">- As a classic cover, the cover should make a nod to the history of classics that have come before it.</span></span></span><span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;">- Although it is a feminist manifesto, it is about Caitlyn Moran's own personal feminism and constructing your own set of ideas and beliefs on the subject.</span></span></span><span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;">- C</span><span style="line-height: 19px;">onsider the evolution of the audience as the book becomes a classic.</span></span></span><span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;">- Think about design decisions in term of creating a striking and assertive visual for the cover that allows destination on a busy bookshop shelf.</span></span></span><br />
<span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;"><br /></span></span></span><span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;">Deliverables:</span></span></span><span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;">-Printed Book cover design and suitable contextualising photographs.</span></span></span><span style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="line-height: 19px;">-Record of development on design practice blog.</span></span></span><br />
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">5-Dr. ME</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Brief: Create a mailer or piece of design that represents you as a designer and could be sent to professionals or studios as promotion of yourself and your work.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Background considerations:</span></span></div>
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<li dir="ltr" style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">What makes your work different to anyone else?</span></span></div>
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<li dir="ltr" style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">What are your core values as a graphic designer?</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Consider format as a flexible thing, mould it to your message.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Deliverables:</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">The printed mailer </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Record of the design process on your design practice blog.</span></span></div>
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<b style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></b>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">6-GF Smith Archive</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Brief- Create a print (A4 square) to be exhibited at Colours May Vary during the Print Festival. The only limitation is that you must use print possesses. You will be allocated a paper from the GF Smith Range, Create a design to show it at its best.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Background Considerations:</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">-What colour have you got? How can it be celebrated through your design?</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">-What print methods can help achieve the best finish for your design?</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">-How can you use colours to make you print stand out in the exhibition?</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">- Consider the context of the print, it needs to fit into the colours may vary aesthetic whilst also fitting with the identity of GF Smith.</span></span></div>
<b style="font-weight: normal;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></b>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Deliverables:</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">-Final Prints</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">-Images of the Exhibition</span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">-Record of development on your design practice blog</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">7- FAFF</span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Brief-Brief: Create a logo/brand for the organisation 'Feminist Archives, Feminist futures to be applied across multiple media platforms and communicate the ideals of the organisation as well as its purpose.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Background considerations:</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Analyse and consider the branding of other similar Feminist organisations, evaluate what they are doing wrong and right and feed this into the design produced.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Analyse the purpose and message of the organisation by talking to the individual we received the brief from and examining their existing online presence.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Do at least a cursory investigation into feminist history to add to and refresh your existing knowledge.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Consider how the format of the logo will be dictated by the application platforms, communicate closely with the client on this to ensure they get what they need.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Consider the brand guidelines that could accompany the logo to aid latter applications.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Organisation is key in any collaborations, find ways to maintain good communication and full collaboration throughout.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Mandatory Requirements:</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Close communication with the client.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- A functioning logo must be produced that is both usable by and representative of FAFF.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Deliverables:</span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline;"><span style="font-size: 14.666666666666666px; white-space: pre-wrap;">- Any pieces on which we were asked to apply the branding to.</span></span></span><br />
<span style="font-family: "georgia" , "times new roman" , serif;"><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">- Any Brand guidelines or aids in applying the identity designed in a wider sense.</span><span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">8-Love Rouge chalkboard</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Brief- Create a large outdoor chalkboard for the vintage themed cafe Love Rouge.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Background Considerations - This chalkboard is one of the first things that many people will see of the cafe. As such, it needs to communicate the existing identity of the cafe and the experience of dining there. </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Look at the interior of the cafe as well as their online presence to gauge their complete identity.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">A distinctive part of the dining experience there is the mix and match crockery. Use the patterns and colours as a starting point for the board.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;"> Research fixatives for outside chalkboards because the different mediums on chalkboards have different sticking ability. </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Deliverables-</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">-Record of project development on Design Practice Blog. </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">-Images of the finished Chalkboard.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">9-Students union work </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Brief - Produce work in collaboration with the LCA SU as the communications office in the Leeds College of Art Students Union.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Background Considerations - Work done for the students Union can range from a moments notice to a couple of months, learn when to say yes and no to make sure your work is consistent and you are always giving your best.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">There is an overarching budget for the year. Although it is not your job to manage the budget, bear it in mind when designing so that gross overspending doesn't occur.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Always consider the audience, which is a group of young creatives, so take risks and use this position as an opportunity to do risky and rule breaking designs.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Deliverables - This will be an extended overarching brief for the year, the deliverables of which will be dictated by the individual briefs as set out on my blog and in the design boards.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">11. Triptych poster.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Brief: create an A1 poster to be displayed with two others in the Graphic design corridor for a week.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Background Considerations: </span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">think about the posters that will be sitting next to your design, how can you work to create a sense of cohesion throughout the different designs?</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">What do you want to do, use this as a chance to hone your skills and work on you as designer.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Think about your audience who will be seeing this and how can you address them?</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Deliverables:</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Printed poster to scale.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Record of your development on your design practice blog.</span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span></div>
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<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;"><br /></span></span></div>
<div dir="ltr" style="font-size: 14.666666666666666px; font-style: normal; font-variant-caps: normal; font-weight: 400; line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt; text-decoration: none;">
<span style="background-color: transparent; font-size: 14.666666666666666px; font-style: normal; font-variant-alternates: normal; font-variant-caps: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><span style="font-family: "georgia" , "times new roman" , serif;">Changes to Briefs throughout the year:</span></span></div>
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<span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: 14.666666666666666px; white-space: pre-wrap;">As the year has progressed a number of the briefs I selected to do at the start of the year have changed. This has happened for a number of reasons, the major one being that I have learnt what is most useful for me to have in my portfolio. </span><span style="font-size: 15px; white-space: pre-wrap;">For example, an important part of my practice is how I collaborate with other people, a tangible change in my briefs is the increased number of collaborations that have taken place. Overall 5 of the 10 briefs are collaborations. This is by no means because I am afraid to design on my own, but rather that I design better when I can discuss the project in detail with someone else. Also, this fits into my career aspirations; I want to work as part of a team and collaborate as much as possible. To do so I need to demonstrate in my portfolio that I am a willing and good member of a collaborative team.</span></span></span></div>
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<span style="background-color: transparent; font-variant-alternates: normal; font-variant-east-asian: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-position: normal; vertical-align: baseline;"><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: 15px; white-space: pre-wrap;">Another change has been the complete removal of my Elittlebeth Design business set up. This change has come about because of a change in priorities. I know I can set this up when I have extra time. However, the chance to expand and improve my </span></span></span><span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: 15px; white-space: pre-wrap;">portfolio with live briefs will enable me to get a steady job from which to learn more about the creative industries and how my business could sit within it. So, Elittlebeth Design as a shop, is part of my long term plan rather than an immediate one. The introduction of briefs such as the logo designed for Letters by Louise (Brief 08) were also a result of this, replacing a hypothetical brief with a live one is always a better choice for me because it pushes me to be practical and go beyond my comfort zone.</span></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;"><span style="font-size: 15px; white-space: pre-wrap;">In conclusion, these changes have been the product of careful and positive cogitation on what I need to demonstrate to prospective employers and the skills that I need to hone in preparation for employment.</span></span></div>
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Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-85962686336492561752016-05-15T03:41:00.001-07:002016-05-18T04:04:56.485-07:00OUGD603 Extended Practice Brief 03 Botanical Collaboration Editing Illustrations<div style="text-align: center;">
Once Jess had done the illustrations and scanned them I edited and placed them.</div>
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Mostly this was a matter of removing the grain of the water colour paper which would get in the way of a seamless placement within the design.</div>
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<span style="font-family: "georgia" , "times new roman" , serif;">This involved working to a decreased brightness layer to remove all visual noise (to avoid surprise marks when it comes to printing.)</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">After this placing the images was a matter of trial and error, endeavouring to use the negative space of the capitals wherever possible. The illustrations were placed free from the grid developed for the typographic layout. This was because I found the irregular shapes leant themselves to a more intuitive positioning, the key being taking note of the direction in which the plant is growing.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Making contact with Hobs gave me the spine width and creep measurements that are needed of the printing. Jess has previously had work printed and bound by them and she suggested it for this publication to get as professional a finish as possible.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Again using the growth direction of the best seasonal plants they were arranged as if they were growing onto the cover. When at Hobs dropping off the files for print I chose a silk finish off white stock at 250gsm for the interior pages and 350 gsm for the cover. From the limited stock they had this was the most natural of appearance (t fit with the content) and the finish placed the publication somewhere between a magazine and a zine with its slightly more matt finish.</span></div>
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<script async="true" src="//e.issuu.com/embed.js" type="text/javascript"></script>Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-77450068877048578612016-05-14T05:29:00.000-07:002016-05-14T05:29:02.948-07:00OUGD603 Extended Practice Brief 03 Botanical Collaboration Designing Posters<div style="text-align: left;">
As an expansion of the publication that Jess and myself created I went on to make up a few poster design to see how it could be advertised. Because of the high end nature of the publication, the context for the advertisements was difficult to work out. However, I settled on a rustic poster in studio /art shop context.</div>
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<span style="font-family: Georgia, Times New Roman, serif;">Using the season pages as a starting point along with the tagline I came up with for the publication in general. I came up with the lines at the top of each poster pinning down each season. I used the grid of thirds I used for the publication interior but more flexibly, allowing for the shape and size of the illustrations.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">However, I also wanted to look at how the designs could remain high end in a more everyday setting, should the publication develop to a wider audience later on in its life.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTeo-DE5VIv_Ml7AOZvm63FoVu_EJNTfvxOROvddClfNnZNR2XIY5jbGEurS47yiGLoQA14gDZF36IAGsBTeQik5wTvi2J5tFR7NqrDbDBPQLHpdr-0ctLehrLzM14UvvdfxGXRzOcdMc/s1600/botany+poster+autumn.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTeo-DE5VIv_Ml7AOZvm63FoVu_EJNTfvxOROvddClfNnZNR2XIY5jbGEurS47yiGLoQA14gDZF36IAGsBTeQik5wTvi2J5tFR7NqrDbDBPQLHpdr-0ctLehrLzM14UvvdfxGXRzOcdMc/s320/botany+poster+autumn.jpg" width="320" /></a></div>
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Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-44281693941812835172016-05-13T04:55:00.001-07:002016-05-22T06:25:11.883-07:00OUGD603 Extended Practice Brief 10 Archer Animation Final Mock Ups<div style="text-align: center;">
<span style="font-family: "georgia" , "times new roman" , serif;">Once we had adde the new indents to the animations I created some contextualised mock ups to show how the animation would look within instagram. </span></div>
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<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/166497011" webkitallowfullscreen="" width="640"></iframe>
<a href="https://vimeo.com/166497011">Mock up of Archer Promotional Instagram Animation</a> from <a href="https://vimeo.com/user40067458">Beth</a> on <a href="https://vimeo.com/">Vimeo</a>.<br />
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<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/166499739" webkitallowfullscreen="" width="640"></iframe><br />
<a href="https://vimeo.com/166499739">Second animation Mock up</a> from <a href="https://vimeo.com/user40050136">Beth</a> on <a href="https://vimeo.com/">Vimeo</a>.<br />
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Evaluation:</div>
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The addition of the Netflix ident has really grounded the animation in context as a promotional piece, which I think was missing before hand. Also, the great designs by Gretel were a pleasure to recreate, so simple and so clever.<br />
A defining aspect of these animations is the speed at which they play. They quickly and concisely communicate which is crucial when the audience can just decide to scroll on. This was shaped by the cadence in which the words were actually said, just as the visuals were. Fast dialogue is something of a key identifier of Archer as a program and being able to visually recreate this was important to the success of the animations. I think we have achieved this. Billie's hunting down the audio meant we could match them exactly, being as true as possible to the show. However, because it was impossible to get high quality audio and the fast talking, without the characters to ground it, sounded odd and disembodied, eventually we decided that the audio was not needed for the final product. The platform also meant that audio is a selected option rather than a default, so it needed to function without the audio anyway.<br />
The choice of Instagram as an exclusive application for these animations was a good one. We researched the audiences of Netflix and Archer and identified the centre of the venn diagram, if you will. This was the best platform to reach this audience in a concise and effective way.<br />
One thing that I am particularly pleased with is the layout of the animations. Taking inspiration from the Archer intro sequence and the work of Saul Bass I created designs which I feel really capture the mix of 50s/60s pastiche and modern sharp humour which is so crucial to the way Archer presents its self. The bright colours, uneven shapes and clean typography are the key components of this.<br />
Had we had time I would have liked to have looked at applying these animations to other suitable platforms. I am aware that it is quite a narrow application (although this was purposeful) it would have been nice to see the work go further. Perhaps into stills and billboards.<br />
However, this brief has allowed me to really get to grips with After Effects in a meaningful way and create work that I am really pleased with. So, overall an enlightening success.<br />
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Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-81387786437233003262016-05-08T03:09:00.002-07:002016-05-14T04:13:30.392-07:00OUGD603 Extended Practice Brief 10 Archer Animation Developing Animation Style<div class="separator" style="clear: both; text-align: center;">
Taking the stills as a final frame we created the animations you cane see below. These are only the first two of three.</div>
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<iframe allowfullscreen="" frameborder="0" height="640" mozallowfullscreen="" src="https://player.vimeo.com/video/165748294" webkitallowfullscreen="" width="640"></iframe>
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<a href="https://vimeo.com/165748294">Archer animation 3</a> from <a href="https://vimeo.com/user40050136">Beth</a> on <a href="https://vimeo.com/">Vimeo</a><br />
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<span style="font-family: "georgia" , "times new roman" , serif;">Matching the speed of the animation to the quote its self created a strong communication of the fast wit which is so prevalent in Archer. Billie created a custom code to input into After effects to create a bounce to each movement, creating a strong visual link from one animation to the next but also adding a sense of playfulness and comedy that is a pivotal part of Archer.</span></div>
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<iframe allowfullscreen="" frameborder="0" height="640" mozallowfullscreen="" src="https://player.vimeo.com/video/165866666" webkitallowfullscreen="" width="640"></iframe>
<a href="https://vimeo.com/165866666">Archer animation 1</a> from <a href="https://vimeo.com/user40050136">Beth</a> on <a href="https://vimeo.com/">Vimeo</a>.<br />
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<iframe allowfullscreen="" frameborder="0" height="640" mozallowfullscreen="" src="https://player.vimeo.com/video/165873268" webkitallowfullscreen="" width="640"></iframe>
<a href="https://vimeo.com/165873268">archer ani 2 soundless</a> from <a href="https://vimeo.com/user40050136">Beth</a> on <a href="https://vimeo.com/">Vimeo</a>.<br />
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<span style="font-family: "georgia" , "times new roman" , serif;">We spent some time figuring out the format these needed to be infer Instagram but eventually learned you ca export the animation as frames and create a very high resolution gift which is comparable with Instagram.</span></div>
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<iframe allowfullscreen="" frameborder="0" height="640" mozallowfullscreen="" src="https://player.vimeo.com/video/165748364" webkitallowfullscreen="" width="640"></iframe>
<a href="https://vimeo.com/165748364">Archer Ident</a> from <a href="https://vimeo.com/user40050136">Beth</a> on <a href="https://vimeo.com/">Vimeo</a>.<br />
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To add the basic information which the add is promoting Billie created a finishing animation to be added to each gif which visually connects our animations, Archer and Netflix.<br />
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However, we revisited our earlier <a href="http://b-taylor1316-dp.blogspot.co.uk/2016/04/ougd603-extended-practice-brief-10_28.html" target="_blank">research into the Netflix branding</a> and decided that we needed to align with the new branding in a more definite way. The brand change is too recent to negate. Also, because the branding that Gretel created permeates the very functionality of the Netflix website it is central to the experience of a Netflix customer, solidly linking our adds and the Brand.<br />
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<span style="font-family: "georgia" , "times new roman" , serif;">I created a stack of my own according to the Gretel Guidelines. The black square is the starting frame of each of our animations. Taking these into After effects was a simple matter compared to the kinetic type animations and Billie found an expression which she customised into a soft glide finish for the sliding stacks.</span></div>
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<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-4221513445485006692016-05-08T02:46:00.001-07:002016-05-08T06:28:26.397-07:00OUGD603 Extended Practice Brief 10 Archer Animation Animation Research<div style="text-align: center;">
<span style="font-family: "georgia" , "times new roman" , serif;">Whilst the animation was starting to take shape a friend on he course suggested we look at the intro sequence for The Man with the Golden Arm by Saul Bass.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">The interaction of the shapes and type is really interesting. Its simplicity is wonderful.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Although the finish is slightly more sombre than we are hoping to create the simple movements that allow the design to take centre stage is something to take heavily into consideration when creating the animations.</span></div>
Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-17539881162603865882016-05-08T01:22:00.002-07:002016-05-08T01:22:53.157-07:00OUGD603 Extended Practice Brief 10 Archer Animation Creating Stills<div style="text-align: center;">
<span style="font-family: Georgia, Times New Roman, serif;">Billie and I agreed that we wanted to finish the animation with the full quote on screen, so that not only the information is given the time to be read (these animations will only be a few seconds any more and getting people to keep paying attention is difficult) and the stills can be used a stand alone designs if need be.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">At this pint we agreed that we would use the sound samples of the quotes being said as a guide for syntax and the speed of animation but not have them on the final animations. They seemed to cheapen the work because the sound quality was never at its best. Also, considering the context, Instagram audio is always optional, so they need to work without it anyway. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">So, taking the quotes that we felt we could render best visually, I started putting together some square format stills.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmKMq4BENy1E8qpG-z6dkQ7ore8zvNOUO6sN8UW1Q1lL1KSpfuu8daVIXy6o2ckZWE2bWUEIb_D6sOW8cgtUnvS0OJCw3xhNV4089FIu1wAlKS8ENpwKkLoXoRjYH5dsUMiESnqX_gzFg/s1600/archer_contact-0-1080-0-0.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmKMq4BENy1E8qpG-z6dkQ7ore8zvNOUO6sN8UW1Q1lL1KSpfuu8daVIXy6o2ckZWE2bWUEIb_D6sOW8cgtUnvS0OJCw3xhNV4089FIu1wAlKS8ENpwKkLoXoRjYH5dsUMiESnqX_gzFg/s320/archer_contact-0-1080-0-0.jpg" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">I used the colours and form of the Archer intro sequence as a starting point.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">We started by using the Archer font. However, this was far too much and we decided on using Gotham instead because of its ridged legibility in the face of drastic scale changes which formed part of our expression of the stresses of each quote.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF-gyNGd9qtcVfATm2eZsFAcWni3gN-enQ7tSavoFdMgp8vwCXcBLbeVK9wWEsRSi0Id1uitCIa-sYM006qYO5lXjcYrUNwFCoXW7vyMSiZhxRi0rR8G4d1Q_ZgqQu-j3fMnd5sGS8Fhg/s1600/Screen+Shot+2016-05-08+at+08.59.34.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjF-gyNGd9qtcVfATm2eZsFAcWni3gN-enQ7tSavoFdMgp8vwCXcBLbeVK9wWEsRSi0Id1uitCIa-sYM006qYO5lXjcYrUNwFCoXW7vyMSiZhxRi0rR8G4d1Q_ZgqQu-j3fMnd5sGS8Fhg/s320/Screen+Shot+2016-05-08+at+08.59.34.png" width="319" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">I started with abstract shapes and then formed the type around them.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">It has an edge of the 50s/60s which Archer is very reminiscent of despite it being set in the present day.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRpAKpKC9AsoBxcpW0kmmgop7NKJZ-8eGZkupJhPZv8zoznFgOPqD7KcaU4LxQhrwxO1HYxk6lOlAtpeNSb7xCDuFAKQCTSYU7m_HlWkwb6w8HXJE1ugk3etCzUXnEVgimt97D5jH3mGs/s1600/Screen+Shot+2016-05-08+at+08.59.57.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgRpAKpKC9AsoBxcpW0kmmgop7NKJZ-8eGZkupJhPZv8zoznFgOPqD7KcaU4LxQhrwxO1HYxk6lOlAtpeNSb7xCDuFAKQCTSYU7m_HlWkwb6w8HXJE1ugk3etCzUXnEVgimt97D5jH3mGs/s320/Screen+Shot+2016-05-08+at+08.59.57.png" width="319" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The refinement of the designs was a gradual process of maintaining the readability of the sentence in the order required.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Large changes in scale create a sense of volume in the spoken word and so ground the information as a quote.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJkkRfe4pEvlrVcv-Tj6N6Xl24AQdy9GRwehiVU4ZutjgRW-MZvwSwc89w44AJN4fyZqiYb_isFdEVSPbwBX6cd1zpXF8ZWavxx7gNKjCEjx7GoDZOOtn6c-ZYNMi8F3BHp8ryfZxUIxU/s1600/Screen+Shot+2016-05-08+at+09.00.15.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJkkRfe4pEvlrVcv-Tj6N6Xl24AQdy9GRwehiVU4ZutjgRW-MZvwSwc89w44AJN4fyZqiYb_isFdEVSPbwBX6cd1zpXF8ZWavxx7gNKjCEjx7GoDZOOtn6c-ZYNMi8F3BHp8ryfZxUIxU/s320/Screen+Shot+2016-05-08+at+09.00.15.png" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">It was imposible not to think about how these wold be animated and I looked at how this particular animation could start.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdZKohmtdm1YdJa_c8n825IYazx6NDXpvsZx81-dTRhx78ErcFsCyM80azO4lw2c7dOfIsvkAo8nerdjtzyYLkNH99Abz60HOhOZtciJtrjiaiwUwEQUmLMAec0_7t1H9tdFwjfH0r8KE/s1600/Screen+Shot+2016-05-08+at+09.01.18.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="319" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdZKohmtdm1YdJa_c8n825IYazx6NDXpvsZx81-dTRhx78ErcFsCyM80azO4lw2c7dOfIsvkAo8nerdjtzyYLkNH99Abz60HOhOZtciJtrjiaiwUwEQUmLMAec0_7t1H9tdFwjfH0r8KE/s320/Screen+Shot+2016-05-08+at+09.01.18.png" width="320" /></a></div>
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Billie refined the design further and added the abstract shape (lines) to connote the lines of coke.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-Te1wDVR6kYs9WdF6QkGL-z_0vZl4DyzeEPGHrYuWPNqXW2vyZdMZWv3HHn8JENSEQOQPeDzBgftxEr9fZGaWroF3_c-n7eNgyOukK5np4XqE0H73jWZtHuiT7s0wDR5pFfZWMQ_LyVA/s1600/Screen+Shot+2016-05-08+at+09.00.27.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-Te1wDVR6kYs9WdF6QkGL-z_0vZl4DyzeEPGHrYuWPNqXW2vyZdMZWv3HHn8JENSEQOQPeDzBgftxEr9fZGaWroF3_c-n7eNgyOukK5np4XqE0H73jWZtHuiT7s0wDR5pFfZWMQ_LyVA/s320/Screen+Shot+2016-05-08+at+09.00.27.png" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">As well as scale other fonts were also introduced(in moderation) where it could help the communication of the quote.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyGO_S0heBUMi_zBFBNu23ZEsib5HIaPv2Gzb7ywCkaLe4x1Dph8fKkQjEODcJCK0MxBAGeXMYG9f2viwrTQ7Ydd-fsc1IwGYFB32jdJnKwaFgyXmuURxjIAnc2RxzzS6nZPpCBZ2Pps8/s1600/Screen+Shot+2016-05-08+at+09.03.23.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyGO_S0heBUMi_zBFBNu23ZEsib5HIaPv2Gzb7ywCkaLe4x1Dph8fKkQjEODcJCK0MxBAGeXMYG9f2viwrTQ7Ydd-fsc1IwGYFB32jdJnKwaFgyXmuURxjIAnc2RxzzS6nZPpCBZ2Pps8/s320/Screen+Shot+2016-05-08+at+09.03.23.png" width="317" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Long quotes in particular were the most tricky in the confined format.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">From this point we selected our three favourite stills to animate.</span></div>
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Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-90877034704067302352016-05-07T11:55:00.002-07:002016-05-22T06:24:48.256-07:00OUGD603 Extended Practice Brief 09 DR ME Printing and Finishing Touches<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUFy3WZrKfE_xzvxjMe3ve3ilVpSESOnIKE7xC2tAVEwMYgQ-p_N2fmKbskHFaaaamFqxUT3WYQkjopbeVAMIkzquKlhX2JOgdDLvM2qqc0o__zic8q9Ud4OvTZ16Os58A5L0SBuklw0g/s1600/dr+me+final+image+4.tif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="267" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgUFy3WZrKfE_xzvxjMe3ve3ilVpSESOnIKE7xC2tAVEwMYgQ-p_N2fmKbskHFaaaamFqxUT3WYQkjopbeVAMIkzquKlhX2JOgdDLvM2qqc0o__zic8q9Ud4OvTZ16Os58A5L0SBuklw0g/s320/dr+me+final+image+4.tif" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4ima_6VotshXXvd_p0xn9qpCz5JYhwrr8KPgxx92jXDdiZ2KGpbDBR-OO2cRDuDHnqYf5zKYtxfgzYe8gb8eVlswwGiOy3vu8aHF2UKL3DEw5-AyiOAOov5Z7cR0Y7SdFgJu7rWVUTIY/s1600/Dr+Me+image+3.tif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4ima_6VotshXXvd_p0xn9qpCz5JYhwrr8KPgxx92jXDdiZ2KGpbDBR-OO2cRDuDHnqYf5zKYtxfgzYe8gb8eVlswwGiOy3vu8aHF2UKL3DEw5-AyiOAOov5Z7cR0Y7SdFgJu7rWVUTIY/s320/Dr+Me+image+3.tif" width="320" /></a></div>
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The back of the mailer was a fairly simple affair. Allowing space for a personalised message depending on the studio and lining up the 'Muses of Graphic Design Skills' to ensure a positive and funny finish to anyone's interaction with the piece. </div>
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Evaluation:</div>
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This was the first brief that involved my home pint set up. It was a challenge technically to achieve the colours accurately but the colours are something in particular that turned out perfectly. The harmony of the two colours, their ability to contribute to and support the dominance of the type is well executed. The type its self could have been better had more time been spent studying and developing the actual calligraphy, rather than drawing out the letters. However, the result of this is a lot more of a rounded version of blackletter, which suits the purpose of the design (communicate myself as a designer and person) than what can appear more quite aggressive and angular as a full blackletter. It would have been nice to turn the poster design into a little pack as previously mentioned and planned. However, as the design developed, it felt unnecessary and overcomplicated to do so, the design should and can communicate all that is required. If I had the chance to re do this brief I would have looked at stripping back the design a bit, reducing it down to what makes it function. However, there could be two sides to this because 'stripped back and minimal' arguablly doesn't communicate me, more what I need to focus on achieving more as a designer.</div>
Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-41509342128316359242016-05-07T11:34:00.000-07:002016-05-07T11:34:20.406-07:00OUGD603 Extended Practice Brief 09 DR ME Digital Development<div class="separator" style="clear: both; text-align: center;">
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<span style="font-family: Georgia, Times New Roman, serif;">Going from the sketch to the digital version you see below was a fairly grid intensive process. Allowing for horizontal, vertical and diagonals of the terminals of each glyph. I had to play a lot with the layout of the type because these definite angles create difficult shapes to align with one another without creation patterns which detract from the legibility of the piece.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9OlkL3Bj70My2vRqk1s9SpSHUIdQfC4LzNa2SFjB4dslt0XAej2Ega0BYUgoYWBFEODQ3PfaYcM0f6UH4wfpDuiYjEkgPzcgmG5w4LmHxPWcgTpn9FiSl2veeZu-1YzDKrzDJ5CurYDQ/s1600/Screen+Shot+2016-04-30+at+22.12.16.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9OlkL3Bj70My2vRqk1s9SpSHUIdQfC4LzNa2SFjB4dslt0XAej2Ega0BYUgoYWBFEODQ3PfaYcM0f6UH4wfpDuiYjEkgPzcgmG5w4LmHxPWcgTpn9FiSl2veeZu-1YzDKrzDJ5CurYDQ/s320/Screen+Shot+2016-04-30+at+22.12.16.png" width="225" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Finding a balance between the texture of the type and the plants was difficult but was eventually rectified by increasing the scale of the piece and cropping off the ornamentation slightly.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZAeprFCl6EitJUUk7kkopDkEODDC4-0Wr7915gKXegOf3SvBuiFtrltQDa3y18dVXg2J-MgG5f-7Ui5hMwog315IWVpIQDwPBffA2IIKs2OZE9tuo6h7sv0MBRPtIvBQNApezW7vF2D4/s1600/Screen+Shot+2016-04-30+at+22.20.30.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZAeprFCl6EitJUUk7kkopDkEODDC4-0Wr7915gKXegOf3SvBuiFtrltQDa3y18dVXg2J-MgG5f-7Ui5hMwog315IWVpIQDwPBffA2IIKs2OZE9tuo6h7sv0MBRPtIvBQNApezW7vF2D4/s320/Screen+Shot+2016-04-30+at+22.20.30.png" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Constructing the fern like patterns themselves was largely and issue of duplication to achieve the even coverage (found in my research) that my hand drawn ornamentation couldn't. I used the spiral tool to achieve as even a finish as possible, this was so that it could fall into the back ground and allow the type to come first on the information hierarchy.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6I3bA3TXCfDLmH8NVcEE6JYEonAv7Ps8Aq21L64cwHH1_gYBC5UQh2Na8TKDqVPj8_0R31bRUzgw5jB5En3N0KPB34zky-F6cLU0cjiwoAGKHVtCNJPrVuF3G0F-PAFGR5W5ayWKnmGQ/s1600/Screen+Shot+2016-04-30+at+22.44.52.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="130" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6I3bA3TXCfDLmH8NVcEE6JYEonAv7Ps8Aq21L64cwHH1_gYBC5UQh2Na8TKDqVPj8_0R31bRUzgw5jB5En3N0KPB34zky-F6cLU0cjiwoAGKHVtCNJPrVuF3G0F-PAFGR5W5ayWKnmGQ/s320/Screen+Shot+2016-04-30+at+22.44.52.png" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_n6wYw-5C8Qmvg_ca1_HtesRjg30i86pOS8x1hDXg2Q7S2WW8Zbh7FA1gCqHbmObi8i2AHZCVHZJCYrGp9o83dDDWNpJTcbrpyTIAGfxcTzQCdPyhzc53TBdbBgnt0y6c5yPTmm5z2h8/s1600/Screen+Shot+2016-04-30+at+22.46.53.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="92" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_n6wYw-5C8Qmvg_ca1_HtesRjg30i86pOS8x1hDXg2Q7S2WW8Zbh7FA1gCqHbmObi8i2AHZCVHZJCYrGp9o83dDDWNpJTcbrpyTIAGfxcTzQCdPyhzc53TBdbBgnt0y6c5yPTmm5z2h8/s320/Screen+Shot+2016-04-30+at+22.46.53.png" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWuK_5AOLpUuHPfBQjtaf0kzJWYCw0U-d_z1I6L597QedT0YejPB9xK_CjM6VQ10-ZWGMvB6hopd9Y8sawipIFuM-LPYHyDw6qamZ_ZaEo_FWwwKKGs1oSCLtkOITgUQUbEHRYUmLGzIg/s1600/Screen+Shot+2016-04-30+at+22.48.02.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWuK_5AOLpUuHPfBQjtaf0kzJWYCw0U-d_z1I6L597QedT0YejPB9xK_CjM6VQ10-ZWGMvB6hopd9Y8sawipIFuM-LPYHyDw6qamZ_ZaEo_FWwwKKGs1oSCLtkOITgUQUbEHRYUmLGzIg/s320/Screen+Shot+2016-04-30+at+22.48.02.png" width="186" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">I was having trouble finding a colour scheme which moved the design away from its manuscript origins and helped communicate something of the bubbly, bright and digital elements of my work. I collected together some natural pastel tones as a guide.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFctRO6-kJTmuO7EYJVlmvM0AKSdoRlbyRPfDDSO06JSrMto6sDa34xLBS6RBA57xFyJrf4qQIAOA-R_TTKjgpsS_ncHdhAKTzzmP5EoGPSE9jQMaJA9pjeVZhFcnYE6rYUcPgdasM1Ig/s1600/Screen+Shot+2016-04-30+at+22.51.04.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFctRO6-kJTmuO7EYJVlmvM0AKSdoRlbyRPfDDSO06JSrMto6sDa34xLBS6RBA57xFyJrf4qQIAOA-R_TTKjgpsS_ncHdhAKTzzmP5EoGPSE9jQMaJA9pjeVZhFcnYE6rYUcPgdasM1Ig/s320/Screen+Shot+2016-04-30+at+22.51.04.png" width="233" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVDxY0rK5AbfLSy99oabM-RCzul4-RB2rMjmhvmPGUtI6d8__U8oM1vYzfyhbVJ3aq3IrgjrGBnDcMGq4rO8F6SOVF6ZEtflQR-8zK-B9Ky5iY9zZSVfuBmX-JEftGJp0jbiAkGBuSg7c/s1600/Screen+Shot+2016-04-30+at+22.55.38.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVDxY0rK5AbfLSy99oabM-RCzul4-RB2rMjmhvmPGUtI6d8__U8oM1vYzfyhbVJ3aq3IrgjrGBnDcMGq4rO8F6SOVF6ZEtflQR-8zK-B9Ky5iY9zZSVfuBmX-JEftGJp0jbiAkGBuSg7c/s320/Screen+Shot+2016-04-30+at+22.55.38.png" width="225" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTUO4Zs-1i99fQ-ktsFnBtdSNRDSU4LZI6VHXOzyVos1wc_4EP7v2qjduur5KdonsvPHdmTg-eT2xIBjn39SRP1sJaytoWnEy9WToIhMZI1cRYcHNoOvUHn-xlQi5fW1Ok507XN8j39j0/s1600/Screen+Shot+2016-04-30+at+22.55.58.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTUO4Zs-1i99fQ-ktsFnBtdSNRDSU4LZI6VHXOzyVos1wc_4EP7v2qjduur5KdonsvPHdmTg-eT2xIBjn39SRP1sJaytoWnEy9WToIhMZI1cRYcHNoOvUHn-xlQi5fW1Ok507XN8j39j0/s320/Screen+Shot+2016-04-30+at+22.55.58.png" width="225" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdu74KzJ3wT8mQAyUf-M1T_DNy-qMQuRlNzXoPikqH0Sm5tqWtdLL1A9rCv_jznBelpO9hQsoe4kjHC1R9drIqtIx2y974ft_tJiW2TUhNObpl8s1eaGbJ9CCvGvfoI6NjCL_GpTwU3tY/s1600/Screen+Shot+2016-04-30+at+22.56.26.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdu74KzJ3wT8mQAyUf-M1T_DNy-qMQuRlNzXoPikqH0Sm5tqWtdLL1A9rCv_jznBelpO9hQsoe4kjHC1R9drIqtIx2y974ft_tJiW2TUhNObpl8s1eaGbJ9CCvGvfoI6NjCL_GpTwU3tY/s320/Screen+Shot+2016-04-30+at+22.56.26.png" width="226" /></a></div>
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Eventually I found two colours which complimented one another whilst allowing the type to stay at the top of the information hierarchy.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4V-2fOlMHWk6V3QUSINAZX6bqN6MdDvVFLqnv-tzrVXDgxJp7mOSp6V61yiNH14A2PRB4NJPNA-5P5787DRbtdTHsoi4LfMciaQldYJp-8n0cuoqXqYVQ3rbeOBlscWgt8J8N4KSETGM/s1600/Screen+Shot+2016-04-30+at+22.59.50.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="264" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4V-2fOlMHWk6V3QUSINAZX6bqN6MdDvVFLqnv-tzrVXDgxJp7mOSp6V61yiNH14A2PRB4NJPNA-5P5787DRbtdTHsoi4LfMciaQldYJp-8n0cuoqXqYVQ3rbeOBlscWgt8J8N4KSETGM/s320/Screen+Shot+2016-04-30+at+22.59.50.png" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In my research I found that a slight integration of the ornamentation and type of an illuminated manuscript can allow the ornamentation to be used as a directing tool, pulling the eye to the main content. I achieved this with some gentle radial gradients.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimulu38N20t7F6_Yz5GhZOfVpP0P1QIGw-8XKQnGx2QXkBMicKARQTUJVtIVV_DonCAjoTaI6cVJqtWVqBKOT91L0sc7diB-DsCAZUtcvZYB7HIrVQ3F95hZA18XU4dUtM_OnSObtwakQ/s1600/Screen+Shot+2016-05-01+at+15.50.36.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="306" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEimulu38N20t7F6_Yz5GhZOfVpP0P1QIGw-8XKQnGx2QXkBMicKARQTUJVtIVV_DonCAjoTaI6cVJqtWVqBKOT91L0sc7diB-DsCAZUtcvZYB7HIrVQ3F95hZA18XU4dUtM_OnSObtwakQ/s320/Screen+Shot+2016-05-01+at+15.50.36.png" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Creating some digital version of the sketches detailed in the previous post was the work of a moment. Using the colours of the programs made it clearer what exactly they were (they are fairly odd illustrations.)</span></div>
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Fitting them between the fern patterns made the page seem less crowded that when the two aspects were integrated.</div>
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<span style="font-family: Georgia, Times New Roman, serif;">However, this still seemed a step too far. The design now was far too complex and busy, the hierarchy destroyed by the presence of the illustrations. So, they were removed and are reserved for the design on the pack of the mailer.</span></div>
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<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-82005820954075903442016-05-04T01:21:00.002-07:002016-05-04T03:54:26.191-07:00OUGD603 Extended Practice Brief 09 DR ME Refined Sketches<div class="separator" style="clear: both;">
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<span style="font-family: "georgia" , "times new roman" , serif;">Now I have a general concept of what I want to achieve with this brief I wanted to focus in on the details and do some sketches that I can work from on Illustrator. I did a few pages of practice with my parallel pen and wide nibbled dipping pen to get used to the stroke width and alignment that the medium allows.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXWNDq-IyMMmPTJMmeja-xrUikZun87vHEdkE8RlBeydz3WAvqRS6R_3PVxU09rvq2f0DZ9MsSpDKbqJc-RFPBYF2JEZItkHcAe55RgclYZ0w6rN7XNdyhGVbh5BkCqcA-W-etsgGubDU/s640/blogger-image--1003812582.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXWNDq-IyMMmPTJMmeja-xrUikZun87vHEdkE8RlBeydz3WAvqRS6R_3PVxU09rvq2f0DZ9MsSpDKbqJc-RFPBYF2JEZItkHcAe55RgclYZ0w6rN7XNdyhGVbh5BkCqcA-W-etsgGubDU/s640/blogger-image--1003812582.jpg" /></a></div>
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I then drew up a grid and lettered the type by band. I find this is the best way to achieve the least mistakes on my part. There are areas of the design that I am not 100% on still. The main on being the layout of the text. However. These are things easily editable. I also played around with more free form botanics but fond that the business of something so irregular detracts from the lettering, so I will be sticking to the repetition method of ornamentation that I found in my illuminated manuscript research.</div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Looking back to my illustration style research I came up with these little characters for each of my skills. They are quite weird and also oddly cute which I think is a nice addition to what could be quite an aesthetically straight forward design. I do ha</span><span style="font-family: "georgia" , "times new roman" , serif;">ve my concerns about whether these will simple make the design more complex but I will have to wait and see.</span></div>
<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-35976990098349360552016-05-03T10:20:00.001-07:002016-05-03T10:37:22.722-07:00OUGD603 Extended Practice Brief 10 Archer Animation Thumbnail Sketches<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Georgia, Times New Roman, serif;">Once we had talked about format we each started to produce some static layouts of the quotes that we will be using. We looked specifically at the way that blocks of colour could be used to mimic the aesthetic of the intro sequence for Archer. My sketched for my allocated quotes are below along with annotations for animation suggestions.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">'I have never had a death wish, It's just that I din't , personally believe, that I even can die"</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">'Remember when the office shut down and we spent an entire year as coke dealers?'</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEt4b6Uhb6Rt6-aawfOJwem_GU1qY6k_mg5XadxoJKT2CU6PcpVzE_jEFNHYAGe4ByGsKoqE8jJI3-j9P03QC7QijFwR_fhQFHlCarsOrIQnneqWyO4EQDJqQdIxXDBKytNmOYA3OIKLc/s640/blogger-image-244405788.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEt4b6Uhb6Rt6-aawfOJwem_GU1qY6k_mg5XadxoJKT2CU6PcpVzE_jEFNHYAGe4ByGsKoqE8jJI3-j9P03QC7QijFwR_fhQFHlCarsOrIQnneqWyO4EQDJqQdIxXDBKytNmOYA3OIKLc/s640/blogger-image-244405788.jpg" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The net step is to go digital with these designs and develop them as stills with an eye to animation. The reason we are approaching them as still at this stage is that we want the entire quote to be readable at the end of the animation, so the quote needs to completely fit in the frame.</span></div>
<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-13752178276252432752016-05-03T09:51:00.001-07:002016-05-08T00:52:10.486-07:00OUGD603 Extended Practice Brief 10 Archer Animation Demographic Research<span style="background-color: rgba(255 , 255 , 255 , 0); font-family: "georgia" , "times new roman" , serif;"><span style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;"><span style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">Billie and I were talking about the different platforms that these animations will be on and we arrived at the idea that this would be dictated by the target demographics of both Archer and Netflix.</span></span></span><br />
<span style="background-color: rgba(255 , 255 , 255 , 0); font-family: "georgia" , "times new roman" , serif;"><span style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;"><span style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">I found some information explaining the demographics of each.</span></span></span><br />
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><strong style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;"><i style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;"><br /></i></strong></span>
<span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><strong style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;"><i style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">Archer </i>(FX)</strong><br style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;" />Like <i style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">It's Always Sunny in Philadelphia</i> before it, <i style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">Archer</i> had a relatively modest start and has blossomed into FX's top-rated comedy. Its strength is among adult men under 35: It attracted just over 1.1 million young dudes during its most recent season, surging a whopping 55 percent versus the show's third season. During the thirteen weeks it aired this winter, the show consistently drew more men under 34 than any of NBC's Thursday comedies (sorry, Ron Swanson) or CBS's hit procedurals <i style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">Person of Interest</i> and <i style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">Elementary</i>. In fact, the animated program actually scored bigger ratings than every other Thursday night TV series, save for CBS's nuclear <i style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">The Big Bang Theory</i>. And so far this year, the only scripted comedy or drama on basic cable that has done better among young men than <i style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">Archer</i> is AMC's <i style="-webkit-font-smoothing: antialiased; box-sizing: inherit; text-rendering: optimizelegibility;">The Walking Dead</i>.</span><br />
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<a href="http://www.vulture.com/2013/07/archer-catfish-tosh-cable-demo-dominators.html">http://www.vulture.com/2013/07/archer-catfish-tosh-cable-demo-dominators.html</a></div>
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<span style="font-family: "arialmt"; font-size: 11.000000pt;">The target market for Netflix’s service is one that is quite specific. In regards to demographics,
Netflix targets both males and females between the ages of 17-60. Netflix’s products are
targeted towards the lower-middle class and up, specifically targeted to people (or households)
with income levels of $30,000 and up. In addition, Netflix offers movie and TV titles that appeal
to many racial/ethnic groups with its array of foreign and international films. In regards to
psychographics, Netflix appeals to people (mostly adults) who are too busy to go out and shop
for desirable titles. Netflix also targets those who are frequent movie renters and movie buffs.
One last group Netflix targets are those people who wish to experience the most value for their
money, as they are given the capability of renting as many movies as they can in a month for a
fixed subscription fee.</span><br />
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<span style="font-family: "arialmt"; font-size: 11.000000pt;"> </span><span style="font-family: "helvetica neue light" , , "helvetica" , "arial" , sans-serif;"><a href="http://michaelwessel.weebly.com/uploads/6/8/1/0/6810798/netflix.pdf">http://michaelwessel.weebly.com/uploads/6/8/1/0/6810798/netflix.pdf</a></span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;">The main limitations of a Netflix audience is the income of the audience, allowing them to afford the service. While the main limitations of the Archer demographic are age and gender. This means that we have narrowed down our audience to men under 35 making at least 30,000. In other words, relatively young professionals. The platforms that are most relevant to this demographic are mobile platforms such as Instagram and social media, where a square format would best fit. </span></div>
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Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-1554797383321341272016-05-02T14:42:00.000-07:002016-05-02T14:42:06.890-07:00OUGD603 Extended Practice Brief 09 DR ME Illuminated Manuscript Research<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Georgia, Times New Roman, serif;">One of the main resources that I used to look at the structure and traditions of Illuminated Manuscripts is this collection of postcard images which are close up images of various famous illustrated manuscripts. There are a few specific trends that I noticed and taken through to the design of my DR ME piece of print.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhudyLNAk_DK2xVnAlxB78RNXRWrTa5df-fl4wYfgzb6_oOHK0addME7zRpSy7QhWOy084EmrDB6kTjvrwODkUOxNvrn76Lle8_DL_ilu5g4x36N63niJ4MQIv9knH_IM1Gsc-fBnqexw8/s640/blogger-image-329187081.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhudyLNAk_DK2xVnAlxB78RNXRWrTa5df-fl4wYfgzb6_oOHK0addME7zRpSy7QhWOy084EmrDB6kTjvrwODkUOxNvrn76Lle8_DL_ilu5g4x36N63niJ4MQIv9knH_IM1Gsc-fBnqexw8/s640/blogger-image-329187081.jpg" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrgzUUJPEiFGSXb4UFrp64-TT4OU84lvNsD1-CRhMw2LWI0uxVyzceNtoTUnhKpnHoZMnOlz7UxFbWK5Jn5BuMlnptKGp_bK9E4J2-SKsuOQHkNLFPgnMINMRX0xplLd6JD2UnKhTALVU/s640/blogger-image-28071704.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrgzUUJPEiFGSXb4UFrp64-TT4OU84lvNsD1-CRhMw2LWI0uxVyzceNtoTUnhKpnHoZMnOlz7UxFbWK5Jn5BuMlnptKGp_bK9E4J2-SKsuOQHkNLFPgnMINMRX0xplLd6JD2UnKhTALVU/s640/blogger-image-28071704.jpg" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The interlocking stylised plant forms are often found inhabiting the capital apetures. Sometimes they extend further than the bounds of the letter creating a freeform space of the page its self. However, there is a radiation of repetition and reflections of the patterns to achieve a sense of even pattern where no one area is favoured within the pattern. This could interact with the foliage part of the design, if I use digital means of creating them.</span></div>
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Often the more realistic botanical forms grow directly from the letters themselves bonding together the two aspects of the design. The integration of animals in the designs also popped up a lot. They are not always as realistic as the one shown above. In fact they are mostly fantastical or mythical creatures which have no place in reality. In order to ground my concept I have been thinking about ways to interact my skills or selling points as a designer. This is where the mythical creatures could come in. I have been thinking about this for a while but I would like to create some anthropomorphised representations of my digital and analogue skills which could wonder through the botanical patterns.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzzi5aJOoiyJUPsjJdIWwUn67q0tLKoOzrbNFJH3ELZPIhl4ELfhbjPFY3fcVevXrj3bK_zXgHIel7d4xylKjY-rFXqOX3QVtwq3IQcro2Jm8cb0Ef1lZ_qqjVVTUNfgvy0JxqUngI-vs/s640/blogger-image-1226194052.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjzzi5aJOoiyJUPsjJdIWwUn67q0tLKoOzrbNFJH3ELZPIhl4ELfhbjPFY3fcVevXrj3bK_zXgHIel7d4xylKjY-rFXqOX3QVtwq3IQcro2Jm8cb0Ef1lZ_qqjVVTUNfgvy0JxqUngI-vs/s640/blogger-image-1226194052.jpg" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">What struck me the most with this design was the interaction between the letter forms and the stylised representations of the botanical structures. One leads through to the other in a natural progression of form. the twin metallic inks also lends its self to this effect. The link of botanical and glyph a a point at which the two elements of the page are united, contextualising the separate use of the forms in other areas of the design. I want to integrate this into my own work. This could be done by using the points of blackletter forms as the stems of branches or simply through the use of colour (as shown in the use of metallic inks).</span></div>
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<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-4714509272909897812016-05-02T09:10:00.001-07:002016-05-22T06:21:43.117-07:00OUGD603 Extended Practice Brief 01 SU Part 3 Staff and Student Awards Final Designs and Evaluation<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgWOL1VEphP2RP_lzVRL2MY_1xAyGBedOvAomdaubgIFvsKqkf04z8KOtyGGodaksinN4nKMrC0rsSe4_VC2n0t4N3UadvXo50DpS-0Tin1OpymZhorohxwFN65MiZui8h-nSMsX4R8Pw/s1600/Screen+Shot+2016-04-13+at+13.59.57.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgWOL1VEphP2RP_lzVRL2MY_1xAyGBedOvAomdaubgIFvsKqkf04z8KOtyGGodaksinN4nKMrC0rsSe4_VC2n0t4N3UadvXo50DpS-0Tin1OpymZhorohxwFN65MiZui8h-nSMsX4R8Pw/s320/Screen+Shot+2016-04-13+at+13.59.57.png" width="228" /></a></div>
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One thing I am most pleased with is the continuity of the designs across the different certificates. The control over the colour pallet not only helped to create the hierarchy that I have mentioned previously but also to link closely each design to the others as well as the promotional material that has already been produced. This was a major necessity of the certificates. The visual connection to the trophies also creates a strong sense of cohesiveness which is exactly what the SU wanted. If I were to do the brief again I would have done a test print. However, I had a print slot that was made way in advance for other briefs and I set the deadline as a task for my self. A fast turn over will always cause difficulties at the production stage. However, they could have been a lot worse and I spotted the problem (the maximum print area on and A3 sheet, when the print is being framed) before more than one had been printed. So disaster was avoided!</div>
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<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-51543151689133175092016-04-29T08:49:00.001-07:002016-05-22T06:24:27.195-07:00OUGD603 Extended Practice Brief 08 Letters by Louise Final Cards<div class="separator" style="clear: both; text-align: center;">
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Evaluation:</div>
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I am really pleased with the finish of these business cards. The layers of paper make the weight and tactility of the cards communicate value and make them items in themselves that someone would want to keep. I do wish that I could have made more cards. However, the imprecise nature of both screen printing and finishing by hand meant that I should have allowed a wider margin for error. For the most part the printing was fairly standard in terms of success rate but because I had not allowed extra paper (the client couldn't afford it) naturally the final total was a little bit lower than expected. Registration was the main issue, mostly because of shifts in the true grain on the bed, difficult to have foreseen or done anything about.</div>
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The colour matching of this project in particular is something That went well. It took a lot of careful mixing but I think this is a skill that I learnt well during the GF Smith brief and came in handy here. The colour on the screen print is almost exactly the same as the digital colour that Louise approved. Because I had less control over the stamp ink I was concerned about the colour differences. However, although the ink is a little darker it does harmonise with the cards, creating a sense of cohesive design even if it doesn't match exactly.</div>
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The client response was really positive and Louise has agreed to do a review on my website which is great and return to me when she needs anything else done!</div>
Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-67253668281740001612016-04-29T07:50:00.000-07:002016-04-29T07:50:09.876-07:00OUGD603 Extended Practice Brief 08 Letters by Louise Creating an Invoice for the first time<div style="text-align: center;">
Scince this is a live beef I wanted to do things properly and I have been meaning to learn how to write out an invoice for ages. Its just a skill that I think will come in handy. So, using my branding from brief 01 in PPP I put together the invoice below. I created it as a framework for further invoices and included hours of work, although I am not charging for that this time.</div>
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Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-5613094997110384162016-04-29T07:07:00.000-07:002016-04-29T07:07:49.859-07:00OUGD603 Extended Practice Brief 08 Letters by Louise Assembly andScreen Printing<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Georgia, Times New Roman, serif;">When getting the prints to work properly the ink mixing was the key to making the cards look right. It took a long time to get the ink almost exactly the same as the digital prints and colour that Louise had approved. I made sure I did my tests on the 270 Fabriano Print stock that I bought specifically for this project. I have been stung by the different way stocks tack colour before.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">For the duplexing I bought some New blue 270 GF Smith Stock. This was the closest colour to the logo colour whilst also being a little bit brighter, to add a little sunniness to the finished cards.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The printing was a little bit tricky in spots, but not the spots that I thought would cause problems. The lines around the logo proved no problem at all (made the ink slightly thinner than usual to help it print the smaller details).</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The back of the crd as were the most difficult. The small text came out patchy in places even with the thinner ink. So I swapped to a double pull print which sorted this out.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPvgOLPEQ14-pD0nnZ1ciwdjYkEhjTz1GclCRROf0ngc0sA33YHqteJTeFzaqUfu8-DuNFDO65j7Mp-216zCyqlDM4De_l9yOodUAJwXEeDsk35xrqxI_D6Zi90SpeOBji9rRxCnrViQ/s640/blogger-image--1940794793.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPvgOLPEQ14-pD0nnZ1ciwdjYkEhjTz1GclCRROf0ngc0sA33YHqteJTeFzaqUfu8-DuNFDO65j7Mp-216zCyqlDM4De_l9yOodUAJwXEeDsk35xrqxI_D6Zi90SpeOBji9rRxCnrViQ/s640/blogger-image--1940794793.jpg" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In places the registration of the two colours on the back was tricky. This turned out to be because the true grain on the bed was wrinkled when I did my first pull. It took me a while to realise this but once I did I cleaned down the true-grain and re registered.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Assembly was daily straight forward. Just lost of spray mount and trimming (I ended up putting two layers of the coloured stock inside to bulk out the colour and I think the result is great.</span></div>
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<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-6886421783972889332016-04-29T05:35:00.000-07:002016-04-29T05:35:07.332-07:00OUGD603 Extended Practice Brief 08 Letters by Louise Stamp Issues<div class="separator" style="clear: both; text-align: center;">
<span style="font-family: Georgia, Times New Roman, serif;">To start with there were a few issues with the stamp. I sent off a black version of the emblem logo I made earlier. I used a company that I used of both the elections stamp and my self branding stamps. However, they let me down this time. The stamp was no where near clear enough as yu can see from the images I sent to the English Stamp Co customer service team.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1UmqSVsyD18hgDAdcfbqYr5-SwjdbgArzNii19gP4mzekSpZXtyTOlW7tGaUr_jcdZOHjPcdl7aSHsiTHW8kLbBnjgXUuyOapNLzEbnJ-0z3TX1BcJs_WIAkoO9nmlFDrBnoXVAfHNw/s640/blogger-image-91472512.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1UmqSVsyD18hgDAdcfbqYr5-SwjdbgArzNii19gP4mzekSpZXtyTOlW7tGaUr_jcdZOHjPcdl7aSHsiTHW8kLbBnjgXUuyOapNLzEbnJ-0z3TX1BcJs_WIAkoO9nmlFDrBnoXVAfHNw/s640/blogger-image-91472512.jpg" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The cut lines were far too shallow to show up yet the line weight I used was no lower than any other stamp I had had made.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6UF0Jq_FSaLGrppLeYH-q2Kl06yqSsnhklgs0jmrlAXUh2ttrFgDLlN1jGJNAw5xW3EsRJ9g_qG8ZISaGkE76BymhM2Z3mZeWhiDfPTaHslQkKZTseNSBWGi3gdfXunu3VFIxeNboSw/s640/blogger-image--1463183599.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6UF0Jq_FSaLGrppLeYH-q2Kl06yqSsnhklgs0jmrlAXUh2ttrFgDLlN1jGJNAw5xW3EsRJ9g_qG8ZISaGkE76BymhM2Z3mZeWhiDfPTaHslQkKZTseNSBWGi3gdfXunu3VFIxeNboSw/s640/blogger-image--1463183599.jpg" /></a></div>
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I talked to customer service and the agreed to remake the stamp for free and suggested a positive image rather than a negative would work better. So, I agreed to this and you can see the difference in the image below.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVTQ-DLSl4iphLh32xbKPgbISQj2rvJPT_43q0_Y2c67OpgsU_zmZ88zNt5hdnDw6YhCQiHtKW22jfTfacQB5Q2px6g9_kGocKdJWIxVdCJnIZejsCdpFl95DGQgP72sojOV4fAV1Ngg/s640/blogger-image--899814560.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVTQ-DLSl4iphLh32xbKPgbISQj2rvJPT_43q0_Y2c67OpgsU_zmZ88zNt5hdnDw6YhCQiHtKW22jfTfacQB5Q2px6g9_kGocKdJWIxVdCJnIZejsCdpFl95DGQgP72sojOV4fAV1Ngg/s640/blogger-image--899814560.jpg" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Although this is in orange, I got a grey ink pad to match the blue grey of the branding which worked really well.</span></div>
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<br />Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-59595011685718222022016-04-28T08:05:00.001-07:002016-04-28T08:05:21.410-07:00OUGD603 Extended Practice Brief 10 Archer Animation Analysis of Selected Quotes<span style="font-family: "georgia" , "times new roman" , serif;">Taking the quotes we had decided on I created some rough notes about tone of voice and possible visual direction for the animation. This was all from the quote it's self and the clips of the scenes.</span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;">'If I stop drinking all at once I am afraid the cumulative hangover would literally kill me"</span><br />
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<span style="font-family: "georgia" , "times new roman" , serif;">I got thinking about how links could be made to the 'Archer Aesthetic' of the intro sequence, it occurred to me that the theme of the i could deb brought across, possibly having it fall over or interact in some key way with the sentiment of the quote.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">"Lana, I've never had a death wish, it's just that I don't believe that, I personally, even can die"</span></div>
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Considering the idea of unkillable, I looked at how the words of the quote could be fired at and bounce off one side of the frame in some way, connoting bullet proof.</div>
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<span style="font-family: "georgia" , "times new roman" , serif;">"Remember when the office shut down and we spent an entire year as coke dealers?"</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">with the theme of coke it is easy to jump to the idea of the letters being snorted at the end of the animation in some way but perhaps something more inventive will come to me later.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">"I'm getting my turtleneck. I'm not defusing a bomb in this!"</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">Unraveling the negative space of the letters could really work in an incongruous sort of way, but I realise that in fact not all turtlenecks are knitted.</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif;">The main theme I found in all these quotes was something said in a casual way that is not in fact casual at all in content. This juxtaposition is something that we need to strive to convey.</span></div>
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Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-44251493771602217482016-04-28T07:29:00.002-07:002016-04-28T07:29:58.719-07:00OUGD603 Extended Practice Brief 10 Archer Animation Collection and Selection of Quotes<div style="text-align: center;">
<span style="font-family: Georgia, Times New Roman, serif;">Because we are all big Archer Fans we collected the quote stat we thought were most representative of the show and put them in a google doc.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">We then talked through what these quotes needed to do and how they needed to be understood from a non fan's perspective but also not isolate people familiar with Archer. We highlighted the ones we felt were the best in yellow, ones we illuminated in red and possibilities in green. We kept a number of options although we intend to create three or so animations because there are other limitation such as the quality of sound sample we can get that might mean we need to change our selected quotes.</span></div>
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<li dir="ltr" style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“All I’ve had today is like, six gummy bears and some scotch”</span></div>
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<span id="docs-internal-guid-60d5178e-5d43-06fe-8fd1-5d3a22887e11"><br /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Holy shit snacks”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: lime; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“I’m not slurring my words, I’m talking in cursive”</span><span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“If I stop drinking all at once I’m afraid the cumulative hangover would kill me”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">"Are you kidding? Dude. Bros before apparent threats to national security."</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Lana, I've never had a death wish, it's just that I don't believe that I personally even can die.”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“You killed a black astronaut Cyril, that's like killing a unicorn!”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“If I wanted to hear you people scream, I'd have you flown to a CIA black site in Morocco and listen to your torture session on speakerphone!”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Just the tip!”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: lime; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Why are your plans always so complicated? You're like Wyle E Coyote with access to predator drones.”</span><span style="background-color: lime; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Something, something, danger zone! I know. I’m not even trying anymore.”</span><span style="background-color: lime; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
</li>
<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Cyril, I paid her, I get to carry her corpse.”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: lime; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Guys, come on. Can't we have one poker night without a hate crime?”</span><span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“You're gay! I mean, I am, too. We're both gay.”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Remember when the office shut down and we spent an entire year as coke </span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">dealers?”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“I'm getting my turtleneck. I'm not defusing a bomb in this!”</span><span style="background-color: yellow; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Lana: “Okay, that was a fluke.”</span><span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sterling: “Yeah, a fluke of nature. Because I happen to have perfect situational awareness, Lana. Which cannot be taught, by the way. Like a poet's ... mind for ... to make the perfect words.”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“I mean is Is it too much to ask during the goddamn work day for 80 minutes each of uninterrupted dump time?”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“No, no, turn it on. I can do both.”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Well, I hope you're happy because I feel like a total dick, and kind of a racist. And I resent you making me feel like that...because I'm not a racist.”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“That wasn't a brain chip. That was a just a sticker of the backpack of a little Lego spaceman.”</span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.2; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“Malory: “It's okay! They're just blanks.”</span><span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Lana: “Well, see, you say that …”</span><span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Malory: “But they were blanks—weren't they?”</span><span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span><span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Sterling: “Only if the back of his skull picked that exact moment to explode outwards”</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"><br class="kix-line-break" /></span></div>
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<li dir="ltr" style="background-color: transparent; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.38; margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: red; color: black; font-family: Arial; font-size: 14.666666666666666px; font-style: normal; font-variant: normal; font-weight: 400; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">“I couldn't hear you over the sound of this gigantic freakin' tank!”</span></div>
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Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-80710601482001288632016-04-28T07:24:00.001-07:002016-05-09T05:29:59.921-07:00OUGD603 Extended Practice Brief 10 Archer Animation Aesthetic ResearchBecause we want our promotional animations to have some solid context we are designing them to promote the return of Archer to Netflix. as such we felt it would be useful to look at how Netflix creates a visual identity and how Archer does the same.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/NN1jB5UZ650" width="560"></iframe>
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Netflix Ident:</div>
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The ident is such a formative part of the Netflix experience. It's quick enough not to get in the way of watching what you are there to watch but it's adds an air of professionalism and also suspense, building up the experience of what you are about to watch. </div>
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The letters stretch from the White apbackground, as if from behind a screen (cinematic connotations) in a little building wave. Again suggesting a build to something. </div>
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Also there is a little bounce of each letter as it finds its place in the logo, this is a great example of the personality of movement, something we need to utilise in our own work,. This bounce creates a playful end to something that could have been quite serious, this is an entertainment platform after all.<br />
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There has also been a new brand application scheme designed by NY based Gretel.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp-psOwOBx-05qR15x5uWRyevBG0JLqenXIpveMYFUM2ZfKw995DyBOaVIdLaxnnbHqdCOz6wkE-TRQkE-OPzGRHyIarvhHKUg5fvYP5Q2hhMcDMI6tnoi1XBolE7RAVkCbvZ7wBsWVf4/s1600/Screen+Shot+2016-05-09+at+12.53.36.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp-psOwOBx-05qR15x5uWRyevBG0JLqenXIpveMYFUM2ZfKw995DyBOaVIdLaxnnbHqdCOz6wkE-TRQkE-OPzGRHyIarvhHKUg5fvYP5Q2hhMcDMI6tnoi1XBolE7RAVkCbvZ7wBsWVf4/s320/Screen+Shot+2016-05-09+at+12.53.36.png" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">To accompany the new shadowless logo a stack themed brand application works throughout advertising and UX Design.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGtKBADTsZWd1zRfQakZCRC-66GGfNFdbXqEWItesKDo1VQ3BxplNrD8MlRq9A3nl2BMzmA0-7FL3HMmPJBn6VTP4HWNOfnGnRpHgeRradU5px4Piu3W7qhGDL7jTtK4sgcf-O5En7D3E/s1600/Screen+Shot+2016-05-09+at+12.39.50.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="64" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGtKBADTsZWd1zRfQakZCRC-66GGfNFdbXqEWItesKDo1VQ3BxplNrD8MlRq9A3nl2BMzmA0-7FL3HMmPJBn6VTP4HWNOfnGnRpHgeRradU5px4Piu3W7qhGDL7jTtK4sgcf-O5En7D3E/s320/Screen+Shot+2016-05-09+at+12.39.50.png" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The components of a promotional piece as shown above are stacked one on top of the other. This strategy not only creates the sense of depth but also a sense of infinity, in possibilities and content, as each layer scrolls past the possibilities increase.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOGhLxxIAVHjhopIkZhp1aszxPacX0V0RP46K8a6cTA2T6jK84V4xLkYF8tRmD-qWsBAqaptlcozNSAJ7hSGT4iNlBKXGka3dlvIYJNqTn_5JIHJTaZ4dBA4LLQEJ_RHeqIphkOipHBJA/s1600/Screen+Shot+2016-05-09+at+12.40.02.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="116" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOGhLxxIAVHjhopIkZhp1aszxPacX0V0RP46K8a6cTA2T6jK84V4xLkYF8tRmD-qWsBAqaptlcozNSAJ7hSGT4iNlBKXGka3dlvIYJNqTn_5JIHJTaZ4dBA4LLQEJ_RHeqIphkOipHBJA/s320/Screen+Shot+2016-05-09+at+12.40.02.png" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The stacks also provide very flexible but consistent applications for each individual show, each frame contrasts with and shows to best advantage the subsequent and previous frames.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIxfqbPswatTsdxZTSlbs7tqFrUBQDxr9MdL6bPw9jY5UsYMQR9-mtRJNK9PZgqZYhz8e5HPUhwag3zEpwtOs9kPZU0CHIut9u53Q8P6J0D5tdZEANDYQ347nW7GzWcuR9EaJOdXw3t14/s1600/Screen+Shot+2016-05-09+at+12.46.08.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="142" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIxfqbPswatTsdxZTSlbs7tqFrUBQDxr9MdL6bPw9jY5UsYMQR9-mtRJNK9PZgqZYhz8e5HPUhwag3zEpwtOs9kPZU0CHIut9u53Q8P6J0D5tdZEANDYQ347nW7GzWcuR9EaJOdXw3t14/s320/Screen+Shot+2016-05-09+at+12.46.08.png" width="320" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The have tended to stick to low saturation images to allow the key logo red of Netflix to be fully dominating. This means that although the content is the draw of Netflix, the focus of these designs is that Netflix and no one else is providing this content.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkpeegAjKw0W8ijUg1U9Ak1Ld6Cob2cjm_aUfZkP1-q6_eS0T18EgHYBKhFuhyA_-kG7bkngvpxCeBFLECIP8mig7fiTIs-5mg7RAHRY8kave8uU0vQoIfhDxkztzNiyetickucepdrKY/s1600/Screen+Shot+2016-05-09+at+12.48.39.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkpeegAjKw0W8ijUg1U9Ak1Ld6Cob2cjm_aUfZkP1-q6_eS0T18EgHYBKhFuhyA_-kG7bkngvpxCeBFLECIP8mig7fiTIs-5mg7RAHRY8kave8uU0vQoIfhDxkztzNiyetickucepdrKY/s320/Screen+Shot+2016-05-09+at+12.48.39.png" width="128" /></a></div>
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Where photographs are placed next to one another in the stack soft gradient filters are used to add the visual depth of stacked items, one in front of the other.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVeJOpQZ4B5oD6EWzWJt-if8gKYPXD2UDXY9DvLh3sbX_jJjrvItV0z9OML_8cP9g4tngx0L0wRgpZWibxkX0xc1e_P1n7Omk5nHQhsJ7htQF88026mnsfcjP5btidWLKgbPnoFIKBlkc/s1600/Screen+Shot+2016-05-09+at+12.46.22.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiVeJOpQZ4B5oD6EWzWJt-if8gKYPXD2UDXY9DvLh3sbX_jJjrvItV0z9OML_8cP9g4tngx0L0wRgpZWibxkX0xc1e_P1n7Omk5nHQhsJ7htQF88026mnsfcjP5btidWLKgbPnoFIKBlkc/s320/Screen+Shot+2016-05-09+at+12.46.22.png" width="320" /></a></div>
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Archer Introductary sequence:<br />
The bright colours and chunky shapes in conjunction make the whole sequence very striking. The colours themselves are either bright primaries or muted pastels that connote the 50s and 60s. The cut away nature of the block colours make them look like they were paper cut. This crude yet assertive finish is the perfect mix to communicate something that operates within a pastiche yet also challenges it.<br />
The constant movement of the hypothetical camera helps to communicate the action genre as does the rather dramatic music. However, the actual images, when examined, are quite playful and tongue in cheek. This juxtaposition of content and tone is something that defines Archer as a show.</div>
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Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0tag:blogger.com,1999:blog-6432233151950676232.post-47445987464062602272016-04-28T05:58:00.001-07:002016-05-20T06:44:48.225-07:00OUGD603 Extended Practice Brief 10 Archer Animation Brief and ResaerchIdentification<div>
Archer Animated Quotes (collaboration with Billie)</div>
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Brief- create a series of animated quotes that celebrate and promote the program archer. These animations would hypothetically be used to advertise the fact that archer will be coming to Netflix. </div>
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Background considerations- </div>
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Choose quotes that are accessible to audiences new to the program.</div>
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Consider the sound that will be atop the animations and how the animation and visual can match the syntax and tone of voice of the speaker.</div>
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What are the selling points of the program and how can you communicate them quickly and concisely.</div>
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Mandatory requirements- </div>
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Use the brief to help learn Adobe after effects.</div>
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Deliverables- </div>
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A selection of animations of the quotes chosen</div>
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Record of development on your design Practice Blog.</div>
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Research areas: </div>
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-quotes</div>
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-Aesthetic (Netflix and archer)</div>
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- Syntax of quotes and tone of voice</div>
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- Kenetic Typography</div>
Beth Taylorhttp://www.blogger.com/profile/03789813672612270580noreply@blogger.com0